ICYMI: An Influencer Hates To See This Subreddit Coming

Slate Technology

Slate

Society & Culture, Technology, History

4.6 • 636 Ratings

🗓️ 4 January 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

Candice Lim is joined by media scholars Dr. Jess Maddox and Dr. Jess Rauchberg to discuss the subreddit r/NYCInfluencerSnark: In the early 2020s, influencer snark pages began as a way to contain a growing, unregulated economy where sponcon and diet teas began to thrive. With more money flowing into influencer marketing, a backlash started to emerge on Reddit as followers became anti-fans, then haters. On today’s episode, the doctors discuss their paper (“She’s my bitch eating crackers”) and how r/NYCInfluencerSnark contributes to feminist media scholarship. This podcast is produced by Alexandra Botti, Daisy Rosario and Candice Lim, with production assistance from Vic Whitley-Berry and Kat Hong. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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