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Networth and Chill with Your Rich BFF

Ice Ice Baby: How Saweetie Built Her Pretty B*tch Empire

Networth and Chill with Your Rich BFF

Vivian Tu

News, Business, Careers, Business News, Entrepreneurship

4.41.6K Ratings

🗓️ 9 July 2025

⏱️ 49 minutes

🧾️ Download transcript

Summary

This week on Networth and Chill, Vivian sits down with rapper, songwriter, and entrepreneur Saweetie to explore the finances behind building a multi-faceted empire in hip-hop and beyond. Learn how Saweetie transformed her viral social media presence and musical talent into multiple revenue streams, from chart-topping hits and record deals to lucrative brand partnerships with major companies like McDonald's and Morphe. Saweetie shares the financial strategies that helped her navigate the competitive music industry while expanding into fashion, beauty, and business ventures, including how she leveraged her platform to secure endorsement deals and launch her own entrepreneurial projects. Whether you're an aspiring artist or simply curious about the business side of the modern music industry, this episode reveals how social media savvy combined with strategic brand building can create lasting wealth in the entertainment world. Follow Saweetie on Instagram! Follow the podcast on Instagram and TikTok! Got a financial question you want answered in a future episode? Email us at [email protected] Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

What was money like in your family?

0:01.5

I grew up with really young parents.

0:03.8

I saw two people who I looked up to working their ass off.

0:07.6

So I think that's where I get a lot of like my ambition, my hustle.

0:11.2

What are all of the different ways that you are making money?

0:13.8

Going outside of music, so like starting businesses, I would have got a brand deal for,

0:18.4

but now I'm trying to create like my own brand.

0:20.8

Other investments in your life, talk to but now I'm trying to create, like, my own brand.

0:22.6

Other investments in your life. Talk to me.

0:24.6

I'm interested in real estate. You are?

0:28.7

I'd like to create luxury, affordable homes for college students.

0:33.4

Over the course of your lifetime, what do you think is, like, the biggest money mistake you think?

0:37.5

Shopping too much. Really? It's just the shopping. It was like therapy for me. It was a toxic way of me nurturing my unheeled feelings about something.

0:42.4

I think this has been one of the most difficult conversations for me.

0:46.8

Really?

0:47.2

I really enjoyed it, but when you've made so much money and you haven't had money before,

0:52.8

sometimes you're just so happy that you've made money,

0:55.3

so you don't really plan your money.

0:56.9

Now I'm thinking different.

0:58.2

Yeah.

0:58.5

So when you were asking me some of these questions,

1:01.4

in the back of my mind, I'm thinking,

...

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