#IAMNOBULL: The Story of No Bull and Going Behind the Horns w Co-Founder Marcus Wilson - Barbell Shrugged— Barbell Shrugged #438
Barbell Shrugged
Doug Larson
4.7 • 2.8K Ratings
🗓️ 5 February 2020
⏱️ 71 minutes
🧾️ Download transcript
Summary
NOBULL is a footwear, apparel and accessory brand for people who train hard and don't believe in excuses. If you think gimmicks in your shoes make you a better athlete, NOBULL is not for you. NOBULL products perform with you when and where you need them. That's it.
In this episode of Barbell Shrugged, Anders, Doug, and Travis discuss:
Early learning working for Reebok during CrossFit boom.
Why Marcus left Reebok to open an agency
Why No Bull exploded and the urgency to go all in
Bringing on partners and the deep connection to the CrossFit community
How No Bull chooses athletes and the relationships they form
Expanding into new markets and future growth potential
And more…
TRAINING PROGRAMS
One Ton Strong - 8 Weeks to PR your snatch, clean, jerk, squat, deadlift, and bench press
20 REP BACK SQUAT PROGRAM - Giant Legs and a Barrell Core
8 Week Snatch Cycle - 8 Weeks to PR you Snatch
Aerobic Monster - 12 week conditioning, long metcons, and pacing strategy
Please Support Our Sponsors
“Save $20 on High Quality Sleep Aid at Momentous livemomentous.com/shrugged us code “SHRUGGED20” at checkout.
US Air Force Special Operations - http://airforce.com/specialops
Organifi - Save 20% using code: “Shrugged” at organifi.com/shrugged
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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.
Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.
We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.
Find Shrugged Collective and their flagship show Barbell Shrugged here:
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WEBSITE ► https://www.ShruggedCollective.com
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Transcript
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| 0:00.0 | Six lifts, Snatch Clean Jerk, squat deadlift and bench with the lifetime goal of hitting |
| 0:06.2 | 2,000 pounds to 1200 for you ladies. |
| 0:08.4 | My good friend Ryan Smith is back in the United States. |
| 0:12.8 | We started coaching him on the Wonton Challenge program seven months ago when he deployed to |
| 0:19.3 | the UAE as part of the United States Air Force. |
| 0:22.6 | Well guess what, he's home. |
| 0:24.4 | And the very first thing he did was hop in his truck, which I'm sure he missed dearly |
| 0:29.7 | not having a car overseas. |
| 0:31.3 | You got his truck. |
| 0:33.8 | He rolled into my house. |
| 0:35.3 | We trained my brand new PRX Performance Home Gym, Snatch, some RDLs, we did some kettlebell |
| 0:43.4 | swings. |
| 0:44.4 | Guess what, we did a whole bunch of hanging out and having fun without the Wonton Challenge. |
| 0:50.2 | Would have never had this opportunity to meet him, coach him, get to know him, and really |
| 0:55.0 | just be proud of the dude that he has become. |
| 0:58.7 | When he left, he was a lot smaller. |
| 1:00.9 | I know that. |
| 1:01.9 | Kids got yoked. |
| 1:02.9 | But also the amount of confidence and just seeing the transformation that has happened |
| 1:08.0 | in his life since he's deployed and come back. |
| 1:12.9 | I'd like to say it's all because of the Wonton Challenge program, but just seeing the transformation |
| 1:18.4 | in his life, the confidence that he is carrying with him now, it's the reason that we all |
... |
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