"I Was Homeless On NYC Streets!" - Tequila CEO Shares Her Multi-Million Dollar Story
The Passionate Few
OMAR ELATTAR
4.9 • 602 Ratings
🗓️ 7 April 2025
⏱️ 59 minutes
🧾️ Download transcript
Summary
Metta Risdal is a Norwegian entrepreneur and real estate investor who built financial freedom through strategic investments and later transitioned into the spirits industry with her organic tequila brand.
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Timestamps 👇🏻
00:00 Journey to Entrepreneurship & Real Estate
14:35 Started Feeling Financial Freedom
26:39 Getting Tequila into Restaurants & Hotels
36:02 Scaling a Tequila Brand & Standing Out
44:03 From Solo Hustle to Strategic Growth
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Transcript
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| 0:00.0 | I started telling everyone I'm moving to America and I came by myself. I didn't know anyone. |
| 0:05.7 | I didn't have a job. Just ended up being homeless living on the street of New York. |
| 0:09.8 | Wow. |
| 0:10.6 | She has created a brand that is recognized worldwide. Meta Rizdoll bring in millions with her tequila brand. |
| 0:16.5 | The queen of tequila. |
| 0:17.7 | Meta Rizdahl. |
| 0:19.7 | Where did the seat of entrepreneurship come for you? |
| 0:22.1 | I grew up in Norway. |
| 0:23.6 | I wouldn't say it's the ideal if you want to be an entrepreneur. |
| 0:27.0 | Fear in my parents of not being able to pay for the bills. |
| 0:31.7 | To lose power. |
| 0:32.7 | To not have heat in the winter. |
| 0:34.3 | When I decide to do something, I go all in three jobs. At the same time, |
| 0:39.5 | I was doing all of it. If you're young and healthy, I would say take on an extra job. |
| 0:44.4 | Move to wherever that location is so you can be surrounded by other like-minded people. |
| 0:50.3 | So then what gets you inspired to then start to tequila? |
| 0:53.4 | I started going to Mexico, and I really did fall in love with tequila. |
| 0:57.1 | So I really still felt that there was a gap in the market for really good organic tequila. |
| 1:03.8 | What's been the hardest part of creating the brand? |
| 1:05.8 | I'm really going door to door. |
| 1:07.9 | They say, oh, come back some other time to get rid of you. What I don't know |
| 1:12.1 | about me is like, I will actually show up again. It definitely was not easy. It really wasn't. |
... |
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