The Jack Benny program presented by Lucky Strikes.

For your own real deep down enjoyment of smoking, it's important to know there's never

a rough puff in a lucky.

Every puff of the way, there's mildness, smoothness and meloness.

For today, tomorrow, always, L.S.M.F.T., Lucky Strikes means fine tobacco.

That's light and mellow, ripen to the peak of smoking perfection.

Yes, that auction after auction, the makers of Lucky Strikes consistently select and buy,

that's fine, that life, that naturally mild tobacco.

So for your complete enjoyment of smoking, for more pleasure from every puff, every pack,

light up a lucky.

You'll enjoy the rich taste of really fine tobacco, and you'll agree there's never a rough puff in a lucky.

Next time you buy cigarettes, ask for a carton of Lucky Strikes.

So round, so firm, so fully packed, so free and easy on the draw.

The Lucky Strikes program starring Jack Benny was very living since the L.S. Rochester dynasty,

the sportsman quartet, and you're truly done well.

Ladies and gentlemen, at the end of every Lucky Strikes program,

Jack and the cast are through a little ritual.

So let's go back to last Sunday, immediately after the show, and watch what happens.

Okay, that's all, that's all we're off the air.

Calls the curtain.

Gee, that was a great show, Jack.

Yes, Jack, I think that's one of the best programs you ever did.

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