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Build Your Tribe | Grow Your Business with Social Media

I Studied 1300 Hooks, Here’s What Actually Works - 877

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Marketing, Business

4.92.7K Ratings

🗓️ 2 March 2026

⏱️ 30 minutes

🧾️ Download transcript

Summary

In this episode,Brock Johnson breaks down what he learned after studying 1,300 viral hooks and explains what actually works in 2026. Brock categorizes the most effective short-form video hooks, including pattern interrupt hooks, curiosity gap hooks, contrarian angles, bold claims, outcome-based hooks, and story-driven openings. Brock walks through how to structure the first three seconds of your Reels or TikToks to increase watch time and retention, and why certain hook formulas consistently outperform others. You’ll see real examples of list hooks, comparison hooks, authority hooks, relatable openers, and direct address strategies that drive views. This episode focuses on practical frameworks you can use to write stronger hooks and improve performance on Instagram and TikTok. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Related Links: Get Brock’s 25 Top Viral Hooks 👉http://InstaClubHub.com/25-viral-hooks/ DM Brock “Swap” @Brock11Johnson for Hook Swap Library (40+ videos) Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle  https://instaclubhub.com/flash-sale-7/ 🤓 Related Episodes: NEW Instagram Algorithm | 10 Changes Direct From Instagram's CEO Watch: https://youtu.be/TwrUvnFwcfc?si=gRU3Py5vFUSQ4hhz Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000748898277 9 NEW Instagram Updates That You Need To Know in 2026! Watch: https://youtu.be/SanUx9tKrMo?si=tNt7tAOWrHDYsGNE Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000735024991 Head of INSTAGRAM reveals secrets to GROWING in 2026 Watch: https://youtu.be/b_MGyd8TKdQ?si=E9xf3_4Lsuh9JIBt Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000702036795 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson  TikTock: @brock11johnnson

Transcript

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0:00.0

Today's episode is brought to you by Brevo and their new AI assistant aura, which is your all-in-one marketing and CRM platform. More about them later. Also later, I'll tell you a little bit more about our newest sponsor, which has me super excited, which provides weekly, nutritious, wholesome meals that help you hit your goals in less time, energy, and effort. Plus, they taste great. Today's episode is also brought to you by Notion, which is so much more than just a task management platform. It truly manages my whole life. And with Notion agents, it can now do things for you, but more about them later. For the last few years, I've been using Notion to basically organize my entire life. It's so much more than just a to-do list app. It's truly a one-stop shop for organizing any area of

0:38.4

your life or business. And it's not just great at organization. It's also great at automations as well.

0:42.8

There's so many complex things that you can do and build that can happen automatically and

0:47.3

instantly within Notion. And now, for the first time, they are introducing Notion AI agents.

0:53.4

The new Notion Custom agents will allow you to

0:55.4

automatically perform advanced tasks without you even having to lift a finger. For example,

0:59.9

I built a Notion custom agent that automatically pulls the link to any reel that I have posted,

1:04.9

and then it pulls out the text that I say or the text on the screen in the first few seconds of

1:09.7

the reel. Basically, it pulls out my hook.

1:11.7

And then it's able to look at how that post performed and compare it to the hook, which allows me

1:15.7

to see which hooks are actually working so that I can reuse them and tweak them for future

1:20.9

reels. Notion is an AI-powered connected workspace for teams. Notion brings all of your notes, docs,

1:26.7

and projects into one space that just works. It's of your notes, docs, and projects into one space that

1:28.3

just works. It's seamless, flexible, powerful, and with AI built-in, you spend less time

1:33.5

switching between different apps and tools, and more time creating great work. Now with

1:37.5

Notion's custom agents, busy work that used to take hours, or let's be honest, didn't

1:42.2

really get done at all, runs itself. The easiest way to

1:45.3

think about the difference between a custom agent and normal AI is that normal AI requires you as

1:49.9

the human to prompt it, but custom agents work for you 24-7 behind the scenes without you having

1:55.4

to lift a finger. But don't just take my word for it. Notion is used by more than half of Fortune

1:59.7

500 companies and some of the

2:01.5

fastest growing companies in the world. Like OpenAI, the company behind ChatG-G-T. Try custom agents now

...

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