In 1957, Walt Disney drew a sketch that quietly became one of the greatest business blueprints

in history, and almost nobody talks about it. This single diagram eventually became movies,

merchandise, TV, Disneyland, hotels, licensing, publishing, and a company that now does

over $200 billion in revenue per year. But here's the crazy part. Walt wasn't building

random businesses.

He was building an ecosystem. In the 2023, before I started my company Action Academy,

I found Walt Disney's mind map and it completely changed how I thought about entrepreneurship.

So instead of building random businesses and chasing random opportunities 24-7,

I sat down and designed my entire company around this exact same philosophy. Today, just three

years later, we're doing over $15 million per year across our portfolio of companies on our way

towards a $50 million per year vision. And in this video, I want to break down the exact shift in

thinking that changed everything for me because I believe most entrepreneurs build businesses

completely backwards.

Walt Disney didn't just build random companies. He built a world. And once I understood this,

everything changed. So most people think Walt Disney became successful because of movies,

but movies were never the real business. They were never the real product. The real business

was the ecosystem, the world that he built. Movies create characters.

Characters sold merchandise marketed Disneyland. Disneyland Deeped an emotional connection.

Emotional Connection sold future movies. TV tied the entire thing together, infinite loop.

Today in 2026, there's essentially two labels that people put on entrepreneurs. You have visionaries,

and you have integrators. And this

was made popular by this book, Rocket Fuel by Gina Wickman. And so when you're talking about

...