What's up, ladies gentlemen, welcome back to another episode of the Action Academy podcast,

the show that teaches you how to replace corporate with cash flow and helps you unlock your inner

entrepreneur. On this podcast moving forward, I'm going to be discussing the experiences that I'm

going through right now as business owner that left corporate America, built from zero,

and is working towards an eight to nine figure valuation. Now, let's get to the topic of today's show.

How's that for a title, huh? $20,000 on learning how to do Google slash YouTube ads.

And that isn't even an infinite program. That is a six-month program. So I spent $20,000 for

six months of education as the consumer I paid it. So in this episode, we're going to cover

why I did that and decided that it was going to be a good ROI. And in the end of the episode,

you'll learn why the most surprising ROI on this investment isn't what you think it would be. So,

let's get to it. First of foremost, why am I learning the skill of creating and managing YouTube and Google ads?

Why am I not outsourcing it to another firm?

Why am I not letting somebody else run this as a consultant?

Why am I not bringing in a hire to do this?

Why am I learning this?

I'll tell you why.

It's all because of an entrepreneur named Alex Hermose, who we reference on this podcast a lot. So over a decade ago, Alex Ramose spent $3,000, which he barely had for a weekend event to learn how to run Facebook ads

and click funnels with Russell Brunson. After this event, he hired a consultant to come and show

him step by step how he can do it. He wanted to understand this because he realized how

valuable of a skill this was to have

in his entrepreneurial tool belt. So that's what he did. He paid somebody by the hour. They came.

They showed him how to do it. He said, cool, I got it. I'm going to run from now. So fast forward

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