Ryan announces that he's selling his CPA firm, TrueBooks, to his co-founder, Matt Bontrager, despite having grown the company significantly, with 500-600 clients over the last five years.

Need tax and accounting help? Contact TrueBooks! https://app.truebookscpa.com/ryanpineda

Chek out Matt's Bookkeeping Blueprint here - https://www.ghd56btr.com/8LJN31/31X75W/?source_id=podcast

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The decision stems from Ryan's evolving priorities and numerous entrepreneurial ventures.

Truebooks was initially established out of necessity, but it saw exceptional growth, from $110,000 in the first year to $2.6 million just last year. This success arose through organic growth rather than ads, with the advantage of recurring revenue associated with tax services.

Ryan and Matt's professional relationship has been transformative, with Matt's role evolving from an initial bookkeeper to co-founder. However, as the business flourished, they encountered diverging preferences regarding the pace of expansion and risk tolerance.

Matt's affinity for stability contrasts Ryan's proclivity for risk-taking and rapid expansion. They acknowledge that these differing visions are leading them in opposite directions, which doesn't align well for business partners.

The decision to sell isn't indicative of a flawed partnership; rather, it reflects the natural evolution of their individual journeys. The realization that people and businesses have life cycles has been enlightening, allowing them to handle changes and departures with a more pragmatic outlook.

The conversation transitions to imposter syndrome. Matt believes that questioning oneself too much can hinder entrepreneurial success. He has created a second business, Bookkeeping Blueprint, aimed at teaching people to build their bookkeeping practice, emphasizing the importance of bookkeeping in managing a business's financial health.

Ryan's focus has shifted towards businesses that offer purpose and fulfillment alongside financial success. He's currently dedicated to enhancing his existing businesses, emphasizing the importance of creating clear expectations for employees and being hands-on to inspire and lead by example.

They agree that success is often about persistence, emphasizing that honing one's skills and sticking with tasks, even if challenging, leads to achievement. As leaders, they stress the importance of showing employees how to achieve their goals and gain their buy-in to build momentum for change.