“I’m Broke, What Business Do I Start?"
The Graham Cochrane Show
Graham Cochrane
5.0 • 520 Ratings
🗓️ 6 May 2025
⏱️ 34 minutes
🧾️ Download transcript
Summary
If you’re broke, and you’re wondering, ‘What business can I even start with no money?’ Friend, I’ve been there. I know what it’s like to feel stuck, overwhelmed, and like you’ve got zero options.
But here’s the truth—being broke doesn’t mean you’re out of the game. In fact, it might just be the perfect place to start.
In today’s episode, I’m breaking down the exact steps you can take to launch a business from scratch, even if your bank account is empty. Let’s talk strategy, mindset, and how to turn nothing into something.
►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai
Chapters
00:00 Starting from Zero: The Entrepreneurial Mindset
04:44 The Coaching and Consulting Business Model
08:34 Identifying Your Ideal Customer
14:45 Creating Value: The Swipe File
18:08 Building Your Landing Page and Offers
22:24 Upselling and Building Trust
27:42 Crafting Your Elevator Pitch and Next Steps
Explore more on my website: https://www.grahamcochrane.com
Follow me on Instagram: @thegrahamcochrane
Transcript
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| 0:00.0 | Welcome to the Graham Cochran Show, where each week I help you create more money, margin, |
| 0:06.3 | and meaning in your life. |
| 0:08.9 | I'm your host, of course, Graham Cochran. |
| 0:11.5 | Let's get into it. |
| 0:17.2 | If you're broke and you're wondering what business can I even start with no money, |
| 0:23.1 | friend, I have been there. I know what it's like to feel stuck, overwhelmed, and feel like |
| 0:29.0 | you've got zero options. But here's the truth. Being broke or just struggling financially |
| 0:34.1 | doesn't mean you're out of the game. In fact, it might just be the perfect |
| 0:38.3 | place to start. And in today's episode, I'm breaking down the exact steps you can take to launch |
| 0:43.9 | a business from scratch, even if your bank account is empty. Let's talk strategy, mindset, |
| 0:50.1 | and how to turn nothing into something. Have you ever heard that phrase, it takes money to make money? |
| 0:56.3 | I always thought that was true when it came to business building. I was never into business, |
| 1:01.1 | never wanted to start a business. In fact, I opened up the introduction to my first book, |
| 1:06.4 | How to Get Paid for What You Know, with these words, I never wanted to be an entrepreneur. |
| 1:11.5 | Not only did I never want to be one, I never even thought about being one or ever thought |
| 1:15.0 | it would be something I would pursue. But if I did think about entrepreneurship or business |
| 1:20.4 | owners, I imagined you had to get a business loan, you had to have a business plan, you had to |
| 1:25.3 | have some money to buy a thing or get something going, |
| 1:30.6 | and that's probably because I was looking around at all the businesses I could see. |
| 1:35.1 | When I started my first business, the recording revolution, it was in the middle of a global |
| 1:39.4 | recession in 2009, and I had no idea that what I was about to start was the beginning of a 15-year journey |
| 1:48.9 | so far that's generated over $15 million, all from starting with zero. I didn't have any |
... |
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