Hello, hello. All right. Something pretty big has shifted behind the scenes in my business. And I've been

doing this new thing. I made this shift a little less than a month ago. And I can already tell

if this is a shift that is going to be good and is going to stay or if it's

something that needs to be course corrected.

Okay.

So in this episode, I'm pulling back the curtain on a major pivot that I've made more specifically

in my content and brand. This pivot felt pretty bold,

definitely a little uncomfortable, but it was very intentional. How it came about was not planned.

It came about very organically, but it wasn't until I was able to be very intentional with it that I took action on it.

So I am breaking down in this episode exactly what I'm talking about, why I made this move,

the strategy behind it, and what is already happening as a result.

We have results already, and I'm going to be breaking those

down as well. So if you feel as if you and your content hasn't been hitting in the way that

it should, maybe it's gotten boring, or you just know it should be working better than what it is.

Maybe you've outgrown your style of creating content or something along lines in your brand and the way that you've been showing up.

This is definitely the conversation.

I would encourage you to listen to now.

Let's dive in.

Welcome to All with LAD podcast for online business owners and entrepreneurs who are ready

to create the life and business of their dreams. I am so happy you are here very quickly.

We have decided to run my most popular challenge that I have ever done.

We have done this challenge two times now. Both times were nutso hits. Like the feedback we got from this challenge,

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