I Have Two Brands and Directions. How Do I Balance and Promote Both?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 14 April 2022

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

#1217 Today we're talking with Michelle Waters, who has two businesses, reThink ELA and reThink Your Lifestyle. She's a former teacher who is noticing a big shift happening in the teaching world, with many teachers thinking about moving on and creating something new, either on the side or full-time. She's created reThink Your Lifestyle to help teachers figure out what kind of business they should start based on what they love the most about teaching. Meanwhile, with reThink ELA, she creates lesson plans for English teachers who want to better connect with their students. She's trying to balance these two brands and not sure how to best manage them both. Show notes and more at SmartPassiveIncome.com/ap1217.

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Transcript

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0:00.0	AskPath.
0:04.9	Ask Pat.com.
0:08.2	Dot com.
0:08.8	Ask Pat.
0:09.9	com.
0:12.0	What's up, everybody?
0:13.0	Patlin here and welcome to episode 1,217 of Ask Pat 2.0.
0:18.5	You're about to listen to a coaching call between myself and an entrepreneur just like
0:21.6	you. And today we're talking with Michelle Waters, who runs a website at rethinkela.com, as well as
0:27.6	rethink your lifestyle.com. And what's really amazing about Michelle's story is that she is a former
0:33.7	teacher who is noticing that there's a lot of things happening happening right now in the
0:38.2	world of specifically English teachers, many who are trying to decide whether or not to
0:43.5	stay English teachers or move on and try to create something either on the side or another
0:49.4	full-time situation and doing that online perhaps. And Michelle's become this amazing voice for the English
0:55.6	teaching community to help people decide which makes sense for them. And it's not like she's saying,
1:01.9	hey, this is where everybody should go. It's like, hey, this is what you need to think about. And
1:06.2	once you make that decision, I'm here to serve you. And so she helps people through rethink
1:10.4	eLA.com with her lesson plans and whatnot to help them help English teachers better understand
1:15.7	how to untapped the power of their students. And then on the flip side, if there is something that
1:21.0	is an inclination for an English teacher to want to go and try something on their own, she has
1:25.5	some resources for that as well. So we talk a lot about different ways to manage those two dichotomies because she is sort
1:32.1	of playing both sides there.
	...

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