How Do I Authentically Leverage My Guests to Grow My Podcast?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 21 April 2022

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

#1218 Ling Yah Wong is the host of So This Is My Why, a cool podcast that draws some amazing guests. And she wants to know, how can she best leverage these big names? She wants to do it the right way, by using these big names to help grow her audience and create a win-win for everyone. So, how can we “name drop” in a way that feels authentic and not slimy? Doing things authentically and ethically is exactly what we want, especially as we're growing—because that's often where people fall off. Show notes and more at SmartPassiveIncome.com/ap1218.

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Transcript

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0:00.0	AskPath.
0:05.0	Ask Pat.com
0:07.0	dot com.
0:09.0	Askpads.
0:10.0	What's up everybody?
0:13.0	Pat Flynn here and welcome to episode 1,218 of Ask Pat 2.0.
0:18.0	You're about to listen to a coaching call between myself and an entrepreneur just like you.
0:21.6	And today we're talking with Ling Ya Wong, who is the host of So This Is My Why. This is actually a
0:28.2	podcast that has some really amazing guests. I mean, big time celebrities on the show. We're
0:32.5	going to talk about them in a little bit. But Ling approached me today with a question and conversation
0:37.2	about, well, how do I
0:38.1	best leverage these big names that are coming on my show? And you might have a big guest that comes
0:42.5	on your show or on your YouTube channel or that you might write about on your blog at some point.
0:47.3	And the trick is doing it authentically. I mean, there is a right way to do things and there's
0:51.9	a wrong way to do things, of course. And Ling wants to know how to do this in the right way, where not only can we potentially
0:57.6	use the guests to be able to grow the show in a way where maybe they share it, but to do it
1:02.8	in a way that is organic and it makes sense and is a win for everybody.
1:06.5	But also, how do we actually use those names to grow our show further by name dropping and those
1:13.0	kinds of things? How do we hype up our podcast episodes knowing that these guests are coming
1:16.9	and doing it again authentically? So that's what we're going to talk about today because doing
1:21.0	authentic things is exactly what we want to do, especially as we're growing where that's often
1:25.6	where people fall off. So here she is Ling Yao Wang, who you can find hosting the podcast.
	...

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