“I Could Do $1 Million in An Hour.” Makeup Artist, QVC Queen and Founder Laura Geller on Going Viral (Again) at 67

Breaking Beauty Podcast

Dear Media, Jill Dunn and Carlene Higgins

Style541811, Arts, Society & Culture, Magazineeditors, Fashion & Beauty, Jilldunn, Carlenehiggins, Beautyeditors, Fashion, Beautyexpert, Beauty

4.7 • 996 Ratings

🗓️ 14 January 2026

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

Laura Geller, QVC Queen, legendary makeup artist to the stars and founder of her namesake brand, joins us in the studio! From her early days backstage on Broadway to her latest campaign partnering with Real Housewives of New Jersey star and winner of The Traitors Season 3, Dolores Catania, Laura is proving that Gen X beauty is the main event 2026.

Listen in as we dive into the backstory behind the famous Laura Geller Baked Balance-n-Brighten Foundation, her "scoop alert" on the brand’s upcoming celebrity collaborations and why she was one of the first founders to insist on using age-appropriate models when everyone else said it wasn't “aspirational.”

You’ll discover:

Going viral: How Laura Geller’s brand, founded in the 90s, became an Amazon #1 bestseller in 2026 (and had retailers like Sephora and Ulta come calling).
Broadway secrets: Laura recalls working with Audrey Hepburn, and the no-fail lesson she learned for having stage makeup (and real life looks) last all day
The concealer “exchange”: How-to choose the right concealer for “age spots” versus dark under eye circles – and why you should never blend right up to the lash line.
Eyeliner for textured lids: Pro techniques to stop liquid liner from “skipping” on hooded eyes – and how-to upate an eyeliner look for 2026
Framing the face: The “Big Three” areas (eyes, lips, cheeks) where we lose definition as we age and how to add “notice me” features back

For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya 

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Transcript

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0:00.0	The following podcast is a Dear Media production.
0:08.1	Welcome to Breaking Beauty, the podcast, all about the breakthrough people, products, and moments in beauty.
0:14.0	We're your host, Jill Dunn and Carleen Higgins.
0:24.4	Welcome back to Breaking Beauty Podcast, everyone.
0:31.0	We're your co-hosts, Jill and Garleen, here with you every single Wednesday, like we always are for nine years in a row now.
0:31.3	Okay?
0:36.6	So we're always serving up the breakthrough, people, products, and moments in beauty.
0:40.0	That's why we're so excited today to welcome a true icon to our microphone. It's an honor to have makeup artist, entrepreneur, and founder of
0:46.8	her namesake brand Laura Geller. Now, for those of you at home who may not have heard the
0:52.8	name Laura Geller, You have to check out your
0:55.6	TikTok for you page because Laura's brand has seen 140% increase in revenue year over year as of
1:02.5	2024 because her classic products seem to be going viral now. That's right. I mean,
1:08.7	Bethany Frankel, I'm just going to say it. And a lot of it is in part
1:12.0	to people searching for makeup over 40. And I don't have to tell you, Carleen, like, Gen X,
1:18.3	Gen X is everything. Gen X is Jen excellent these days. Laura Geller's famous marbled, baked
1:25.0	balance in Brighton Foundation is now the number one bestseller in
1:28.6	foundation makeup on Amazon. The foundation has over 27,000 five-star ratings, with reviewers
1:36.6	specifically praising that it doesn't cake at all and won't settle into wrinkles or on mature
1:42.9	skin. And I can tell you that I'm on a lot of Facebook forums for makeup over 40 as part of my research.
1:51.7	And I can't tell you how often Laura Geller's name comes up.
1:55.5	Yeah.
1:55.7	And a lot of you might be familiar with Laura's famous spackle primer too.
	...

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