What's up everyone? This is Alex Lieberman co-founder and executive chairman of Morning Brew

Welcome back to Founder's journal my personal audio diary where I give you the business builder the tools

You need to think better in order to build better whether that's building a business a team or a new product

Today I'm talking about why we as society have become obsessed with life hacks and why it's a bunch of crap

Let's hop into it

So I felt the best way to illustrate the load of BS that hacks are is to start with something that's near and dear to Founder's journal's heart

Which is podcasting

There are two million podcasts in Apple's podcast library of

That two million

Guess how many of them have only published a single episode

26% more than a quarter of all podcasts on planet earth have only published a single episode

44% of podcasts have three or fewer and 64% more than half have published less than 10 episodes

What does this tell us?

It tells us that showing up is a massive part of the strategy of building a podcast or really anything for that matter a business a career

And no, this isn't a novel concept

But in a world where we expect a media see and efficiency

I think there's both a lot of nuance to this idea and the need for repeating the importance of actually doing the work and not just always looking for shortcuts

And I'll tell you why I'm confident about the need for reiterating this

When you sit at your desk go to Google actually do this go to Google and type in

Business hacks or professional hacks and search

What you will find is about 200 million search results filled with articles that give you supposed hacks to crush it with your start-up or your career

Here are a few that I'm literally looking at right now

...