What's up everyone? This is Alex Lieberman, co-founder and executive chairman of Morning Brew.

Welcome back to Founders Journal, my personal audio diary, where I give you the business builder,

the tools you need to think better in order to build better, whether that's building a business,

a team, or a new product. For the next little while, we're going to be republishing classic

episodes of Founders Journal. Why? Well, first, I think they're really good episodes and with so

many new listeners over the last few months. It's very likely you haven't even heard them.

Second, I am spending the month of May evolving Founders Journal so that we can make this show

as good as humanly possible for the next generation of builders and entrepreneurs. I would love your

help as I dream up the future of the show. So once you've listened to this episode, shoot me an email

to Alex at Morning Brew.com and tell me what you'd like to see from me moving forward.

Okay, that's the update now time for the episode. In today's classic episode, originally published on

September 15th, 2021, I talk about why we have become obsessed with life hacks and why most of them

are a load of crap. Let's hop into it. So I felt the best way to illustrate the load of BS that

hacks are is to start with something that's near and dear to Founders Journal's heart, which is

podcasting. There are two million podcasts in Apple's podcast library. Of that two million,

guess how many of them have only published a single episode? 26% more than a quarter of all

podcasts on planet earth have only published a single episode. 44% of podcasts have three or fewer

and 64% more than half have published less than 10 episodes. What does this tell us?

It tells us that showing up is a massive part of the strategy of building a podcast or really anything

for that matter of business, a career. And no, this isn't a novel concept, but in a world where we

expect immediacy and efficiency, I think there's both a lot of nuance to this idea and the need for

repeating the importance of actually doing the work and not just always looking for shortcuts.

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