Welcome to the Growth Stacking Podcast. This is Dan Martel.

Most people have read like Tim Ferriss's Four Hour Work Week, and I feel like this is that book now on steroids.

When you went and wrote this, what was the one piece of this book that you thought,

why doesn't anybody do it this way?

It's not what everybody would want to learn.

It's kind of the chocolate broccoli.

Like people, I wrote that book that way,

because I knew it would get people to start the book.

But the broccoli is actually, like,

towards the back part of it, and it's transformational

leadership.

So like most people that run companies

don't realize that they are actually a little insane.

Right, Cody? No, not at all. Not over here. We are nutty and I mean we have to be because we're

deciding to do stuff that very few people do, right? Which is start companies by companies, which is if everybody did it, it wouldn't be abnormal or extra. So

transformational leadership is a simple concept that when you

have people that report to you, okay, there's two ways to do it. You can do transactional leadership

or transformational. Most people, if you've never been taught any different, it sounds super

logical that you do transactional leadership, which is you hire somebody, you tell them what to do,

you check that they got done, and you tell them what to do next. Most of us have experienced this in our work capacity. This is how we've always

done it, and it sounds super normal. The problem with that is that as you hire more people, and it

usually happens around a dozen folks on your team, direct reports, where you'll wake up in the

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