"I Am Borderline Delusional" - How Rick Ross HUSTLED Jay-Z In A Million Dollar Bidding War

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4.8 • 1.7K Ratings

🗓️ 27 May 2026

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Rick Ross explains how “Hustlin” sparked a massive 2006 bidding war, why he demanded seven figures from every label meeting, and how owning the record with Slip-N-Slide still pays him 20 years later. He also breaks down his first big checks, nonstop show grind, and flipping rap money into real estate.

Transcript

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0:00.0	Some follow the noise.
0:03.3	Bloomberg follows the money.
0:05.4	Because behind every headline is a bottom line.
0:09.3	Whether it's the funds fueling AI or crypto's trillion dollar swings,
0:13.8	there's a money side to every story.
0:16.5	And when you see the money side, you understand what others miss.
0:20.8	Get the money side of the story.
0:22.9	Subscribe now at Bloomberg.com.
0:27.3	When I see the story in 06 or 07, everybody was bidding for you before your song came up.
0:36.1	It was a lot of people who understood my direction, but once I released every damn hustling,
0:44.9	that's when the bidding war turned all the way up.
0:47.7	So the bidding war is after every damn hustling.
0:50.2	Facts.
0:50.8	Got it.
0:51.5	Facts.
0:51.9	And who did they, like, what was it?
0:55.0	So the leverage for you was the fact that you earned a moral authority that I got a hit
0:59.3	because you sold someone, 200,000.
1:02.0	And not just a hit.
1:03.5	This is one of the biggest records of the year, without a doubt.
1:06.6	And the streets felt that immediately.
1:09.5	How quickly did life change for you?
	...

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