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My name is Rob Dyle and the podcast starts now.

Hello, hello, you beautiful people. Welcome to today's episode. If you have not yet done so please hit the subscribe button.

So today I'm going to talk about failure. I freaking love failure. I love talking about failure because I know that failure is the greatest lesson that we could all possibly have.

Here's the thing, most people, you may have heard me say before, most people view their failures as flaws. Most people, the reason why we hate failure so much is because most people's paradigm is I am not enough.

They're core to the core of them, whether it's they're afraid of failure, they're afraid of rejection, they're afraid of success, they're afraid of being about parent or not having enough money or all of those things, they're core at their core.

It's I'm not enough. And so when you fail, that is putting a spotlight 100% on I am not enough. And so that's why most people hate failing and they see their failures as flaws.

Your failures are not flaws. The intention that you put to something, the importance that you give to something is going to dictate how you feel about it and how it actually acts in your life.

Most people fail and then it's like a flaw. It's like a scar. They hate that feeling of failure because they feel boom right there. I am not enough. And it's a spotlight right on that I'm not enough. So people try to avoid failure. People try to not even start because they don't want to fail.

Here's the thing I'm going to tell you the most successful person that you can think of right now is the person who has failed more than anybody else that you could think of the most successful person that you know is a person who has failed the most right.

I remember seeing a video not too long ago with Oprah and she was sitting in a room and she was she had hundreds of people around her and she goes the reason why I'm the most successful person around here is because I'm the person who has failed more than anybody else.

There's a pretty good chance that I have failed more than every single person in this room put together and you have to realize failures are not flaws failures are lessons your failures are your greatest teachers that you will ever get if you allow them to be your teachers if you listen to them.

Your failures are not flaws it's you the universe saying hey no no no try again that just wasn't the right thing that you needed to do.

That's all it is you know if it's like if you're driving your car and you get to a roadblock and you have to take a detour and you're like you know what I'm just going to go home like that that's what that's what failure most people see failure as they get to the roadblock and then they say oh I'm just going to give up.

Right Thomas Edison said that he didn't find Thomas Edison said that he didn't fail 10,000 times at creating the light bulb he found 10,000 ways to not create the light bulb right imaginative Thomas Edison just gave up after the 10th time.

The guy who created Honda if you have not looked up the guy who created Honda story I would say his first name but I don't know how to pronounce it but basically what he says is success is 99% failure.

All we see is just the 1% of success and we think oh man that person successful they must have they must have done it all they must they must not have failed at all right the people who fail the most of the people who are the most successful.

So whenever you think of failure I want you to think about this do not associate fear with failure do not associate bad negative thoughts with failure what you need to start doing is when you think of failure think I need to fail.

I need to fail I need to continue to fail over and over and over again Sarah Blakely who was the woman who founded spanks and it's a multi billion dollar company and she owns 100% of it she got no outside investors right she owns 100% of her company and it's a multi billion dollar company that's extremely hard to find but when she was a little girl every single day at the dinner table her father would ask her and her brothers how did you fail today how did you fail today.

And what happened was he associated good feelings with failing and he would be if people came in and they didn't fail for the day he wouldn't be happy about the fact they didn't fail because he knew in order for his kids to be happy in order for them to be successful in order for them to make something of themselves they would have to fail a lot.

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