meta_pixel
Tapesearch Logo
Log in
Rehash

Hypebeasts (teaser)

Rehash

Rehash

Society & Culture

4.5611 Ratings

🗓️ 24 February 2025

⏱️ 5 minutes

🧾️ Download transcript

Summary

Who said men can’t have hobbies? The world certainly did a few years ago, when hypebeasts seemed to dominate every sidewalk of every shopping district in just about every city around the world. When brands like BAPE and Supreme popularized the limited drop sales model in the 2010s, they inadvertently spawned a breed of man whose entire life seemed to depend on “copping” the latest and most overpriced streetwear. But jump to today, and the hypebeast is nowhere to be found. Did he shrink away out of shame, or did he simply evolve into a new, more advanced specimen (the dreaded Grailed reseller)? In this bonus episode, Hannah and Maia wonder whether we were too hard on the hypebeasts, if they really killed counterculture, and if there’s room for them in today’s world. Tangents include: hating on The Bear, paying extra for that sweet sweet Fiji water, and the beauty of Bella Hadid’s ill-fated experience at Kith. 


FULL EPISODE AVAILABLE ON PATREON:

https://www.patreon.com/posts/122999483

Our Sponsors: * Check out Quince and use my code quince.com/rehash for a great deal: https://www.quince.com * Check out Ruggable and use my code REHASH for a great deal: https://ruggable.com Advertising Inquiries: https://redcircle.com/brands

Transcript

Click on a timestamp to play from that location

0:00.0

It's just like basic consumer psychology.

0:02.3

Like you create this element of scarcity.

0:04.5

It makes people think that these items are like rare.

0:07.2

And that like when they buy them, they belong to the special club.

0:10.8

Just by owning this item.

0:12.6

It also kind of gamifies consumption.

0:14.8

Yeah.

0:15.2

What's the juice something?

0:17.8

It was an expression.

0:18.6

It's like juice something.

0:20.4

It's like a sociology term, but I forgot.

0:22.9

It's not worthy because I can't remember what it is.

0:25.5

Juice the lemon.

0:26.8

Guys, if you know what the juice expression is, please tell us in the comments.

0:30.4

Juice the orange.

0:32.6

And the oranges.

0:33.5

No, yeah.

0:34.7

Babe Trachies.

0:36.4

Aphuso has this thesis where she says that hype beasts, quote,

0:39.4

provide an interesting case study for thinking about how to apply the logics of fandom to consumer goods

0:44.5

in a way that makes sense in neoliberal late capitalism where everything has the potential to be commodified.

0:50.4

Is this reminding you of a certain episode we did, Hannah, this season?

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Rehash, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Rehash and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.