What's up, listeners? I hope you enjoyed season two of the business of hype.

There were so many amazing stories this season, and if you haven't listened to all 10 episodes,

definitely check them out because there are gems galore.

I want to thank all the amazing people we had on.

Mike Shinode of Lincoln Park, Dusty Button, Natalie Ellis. Benny Gold. Shirt. Samuel Ross of a

cold wall. Ben Baller. Bobby and Ben Hundreds. Julia Lang. Josh Lubre of Stock X. George Bamford

of Banford of Banfford. And Yaseen Seidy, head of Puma Select. Thank you all. Without you guys, there would be no show.

And without you guys listening, there'd be no reason to do this show. So thanks for tuning in.

And as always, you could check us out on the web at businessofhype.com.

And you can email any questions you might have to me at Questions at Businessofhype.com.

So we are on a much-needed break right now and preparing for season three, which is going to happen in just a few weeks.

And so for today, we have a very interesting guest.

Well, he's not really a guest. He's kind of the boss.

Seriously, he's the founder of everything hype related.

Hype Beast, hype Bay, hype maker, hype kids, hypebeast magazine, HBX, and of course,

hype radio, and more.

Kevin Ma is about to come into the studio any moment with an announcement, and I hope I'm

not in trouble so all right

let's get ready for this so yeah so we have Kevin Ma you want to introduce

yourself your title hey I am Kevin I'm the founder and CEO of high peace

been doing it since 05.

Yeah.

...