Hype Yourself with PR Expert Lucy Werner

Badass Basic Bitch

Brianna Dunbar-DeMike

Self-improvement, Entrepreneur, Life Coach, Career, Mom Boss, Mom, Working Mom, Parenting, Education

4.2 • 529 Ratings

🗓️ 23 November 2021

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Lucy Werner is the founder of The Wern, a PR, brand strategy, and graphic design consultancy based in London. Lucy specializes in creating affordable DIY packages for small business owners. Lucy’s no run-of-the-mill PR pro. She’s such an expert in her field, she wrote the book on it—literally. Her two books, Brand Yourself and Hype Yourself have helped to educate thousands with no-nonsense insider tips and strategies aimed at empowering small businesses. Lucy also has taught hundreds o...

Transcript

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0:00.0	What's up, Batty Bees? I'm Brianna, Mom, Wife, Serial Entrepreneur, and host of the Badass Basic Bitch Podcast.
0:18.4	Each week, I sit down with a seemingly ordinary woman who's doing extraordinary things,
0:24.2	and I get to share her story with you. So let's go. Buckle up as we're going to get real and dive
0:31.2	into the shit nobody talks about. Welcome to the Batty B Club.
0:52.4	Beautiful. Welcome to the Batty B Club. So yeah, dream big, set yourself some goals and just connect with one person on LinkedIn, spend
0:57.7	10 minutes a week, just connecting with people or sending a pitch email, just see what happens
1:03.0	because you never know.
1:09.4	Welcome back to another episode of Badass Basic Bitch.
1:13.3	On today's episode, we have Lucy Werner with us, who is based in the UK.
1:19.3	She is an author of two books, hype yourself and brand yourself.
1:24.5	And today I am going to be talking with Lucy all about what is PR and how to
1:30.6	elevate your brand. So Lucy, thank you so much for being here with us today. Thank you so
1:36.8	much for having me. It's very exciting to do an international podcast. I know. I'm so excited to
1:43.3	have you. I know it's 9 a.m. my time. It's probably
1:47.0	what? Three, three p.m. year time. Okay, it worked out. The best of both worlds. Yeah.
1:55.6	So let's get started. Why don't you tell me a little bit more about yourself to give our listeners
2:01.8	an idea of who is Lucy Werner and what is your background in PR?
2:09.4	Okay. I'll do what we call in the UK, if you're revising for your exams, we have these books
2:14.1	called the Cliff Notes. So I'll do like the professional cliff. You have the same thing. So I'll do that with the professional Cliff Notes version of my career. So I actually did work experience in PR when I was 17 and fell in love with it. I didn't realize that those jobs existed. Actually, when I was growing up, I used to watch Terry Hatcher and Superman. I wanted to be Lois Lane. But the whole kind of being a good writer, being a journalist, was sort of knocked
2:38.5	out of me at school, in academia. So actually, PR was like the other side of the fence where you
2:43.4	still kind of got to play with journalists and write and be creative. But there was a whole load of
2:47.9	other stuff that you could do. So I've done nearly two decades now
	...

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