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The Sporkful

Hydrox, Oreo, And The Fight For Sandwich Cookie Supremacy

The Sporkful

SiriusXM Podcasts

Arts

4.63.8K Ratings

🗓️ 28 April 2025

⏱️ 39 minutes

🧾️ Download transcript

Summary

Hydrox cookies are known as a cheap knock-off of Oreos, to the point that Hydrox has become pop culture shorthand for “second best.” But did you know that Hydrox came first? And that these two cookies have a rivalry that goes back more than 100 years?

Transcript

Click on a timestamp to play from that location

0:00.0

113 years ago, a cookie was born.

0:06.1

It would go on to become the best-selling cookie in the world.

0:13.5

Today, Oreos are sold in more than 100 countries around the world,

0:17.1

and flavors including wasabi, Swedish fish, and green tea.

0:23.8

But four years before Oreos came out,

0:28.6

there was a different company based in Kansas City that first thought to pair two chocolate cookies with vanilla cream. Yeah, did you know that Hydrox is the original cream-filled chocolate cookie?

0:35.4

Hydrox cookies, a creation of prolific Kansas City philanthropist Jacob Luce,

0:39.8

were incredibly popular in the early 1900s.

0:42.9

So why is it that more than a century later, one cookie is America's favorite,

0:47.2

while the one that came first is basically unknown?

0:49.7

Not only was Oreo, this copycat of Hydrox,

0:53.3

it was also built on the back of the company that

0:56.8

Jacob had founded himself. This is the Sporkful. It's not for foodies. It's for eaters. I'm Dan

1:03.5

Pashman. Each week on our show, we obsess about food to learn more about people. Before we get

1:08.2

to the show, I have a very exciting opportunity for those of you in the New York

1:11.6

area.

1:12.0

Listen to this.

1:12.7

We're going to be doing a live taping for a select few listeners at Sirius XM's headquarters

1:17.6

in Midtown Manhattan.

1:18.8

They've got this awesome performance space.

1:20.6

It's basically like a super tricked out radio studio.

1:23.1

It's got seating for just about 20 people.

...

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