In this episode, Dan Johnson speaks with Jody Holbrooks from Whitetail Institute about wildlife management, specifically focusing on food plots for deer. They discuss the importance of soil testing, seed selection, and the research methodologies used by Whitetail Institute to ensure high-quality products. Jody shares insights on preparing the ground for food plots, tips for first-time planters, and cost-effective solutions for managing food plots. The conversation also touches on the demographics of their target audience and the benefits of their consulting services. Takeaways: Soil testing is crucial for successful food plots. Whitetail Institute has a strong focus on research and product quality. Choosing the right seeds depends on soil conditions and local climate. First-time food plotters should start with easy-to-grow annuals. Mock scrapes can be effective for inventorying deer. Consulting services can help landowners maximize their food plots. Seed coating can enhance germination and moisture retention. Understanding deer behavior is key to successful food plotting. Whitetail Institute offers a variety of products for different soil types. Customer service is a cornerstone of Whitetail Institute's philosophy. Our Sponsors: * Check out Thompson Cigars and use my code SE for a great deal: https://thompsoncigar.com * Check out Troll Co Clothing and use my code EMPIRE25 for a great deal: https://www.trollco.com/hunting Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy