Hunting Gear Podcast - Hunting Gear Development Insider

Sportsmen's Empire - Whitetail Hunting

Sportsmen's Empire Outdoor Network

Leisure, Wilderness, Hobbies, Sports, Technology

4.8 • 615 Ratings

🗓️ 20 October 2022

⏱️ ? minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode fo the Hunting Gear Podcast, Dan is joined by Brian Malone of PRADCO for an interesting discussion on product development within the hunting industry. Brian is the General Manager and Vice President of brands like Moultrie, Summit, Code Blue, and Whitetail Institute. Brian talks about how they make their product development decisions like whether or not to upgrade or redesign a current product, or introduce a whole new product or product line. Brian also gives us some insight in to product testing, end user feedback, and the importance of bow shop dealers. This is a peek behind the hunting industry curtain, hope you enjoy! Our Sponsors: * Check out Thompson Cigars and use my code SE for a great deal: https://thompsoncigar.com * Check out Troll Co Clothing and use my code EMPIRE25 for a great deal: https://www.trollco.com/hunting Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	You're listening to the Sportsman's Empire Podcast Network.
0:03.7	And this episode is brought to you by Interstate Batteries.
0:07.2	For all of your battery needs, visit your local Interstate Batteries retail store.
0:12.6	Interstate batteries.
0:14.1	Outrageously dependable.
0:16.5	Transform the way you hunt with the all-new base cellular trail camera connected by the Moultrie Mobile app.
0:21.7	MoultrieMobil's industry best app gives you complete control over your camera settings,
0:25.5	up to the minute updates from the field, and other interactive scouting tools on your smartphone or computer.
0:31.2	Features like weather forecast, advanced species recognition, interactive maps, and a whole lot more.
0:36.3	For more information and to make your purchase,
0:38.6	visit www.multrymobile.com.
0:55.8	Mike Check.
0:56.8	What's up, everybody?
0:59.6	Welcome back to another episode of the Hunting Gear podcast.
1:01.1	I'm your host, Dan Johnson.
1:04.2	And today we're going to be talking with Brian Malone.
1:06.8	Brian works at Pradco.
1:14.8	And Pradco is a holding company for brands like Summit and Whitetail Institute and Code Blue,
1:16.6	and there's some other brands there.
1:17.9	Moultrie is one of them.
1:26.5	And so this particular podcast isn't necessarily into specific brands per se,
1:32.6	but more of a look behind the curtain about product development,
	...

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