Adam, what huge lesson must AEW learn from 2025?

Well, I thought about coming on here and, you know, quoting Britt Baker and saying, nobody cares.

Because I think the lack of investment in certain storylines is an issue for AEW, and that's why we've seen, you know, the dwindling viewing figures.

Ah no, they get 500,000 viewers on whatever,

HBO Max or whatever.

They've got a girlfriend.

She just doesn't go to this school.

But that's not what I'm here to talk about.

What I'm here to talk about is, as I always like to,

my best friend, Maxwell Jacob Friedman,

the thing you need to realize in 2026 is he is a precious commodity who needs to be utilised better. I'm not saying, although I'd quite like it, he needs to be world champion next year.

What I'm saying is he is crucially important and very in high demand, in very high demand with regards to the fact that the reason we're not seeing

him right now is not because he doesn't want to be there or whatever he's got other commitments

he's a movie star as well he does TV shows all these other things so the moment that you have

him back know what you want to do with him and utilize him Like the briefcase nonsense isn't making the best use

of MJF. Setting Mark Briscoe on fire isn't making the best use of Maxwell Jacob Friedman.

He didn't even do it, exactly. Look, he is a megastar. He's one of the, you know, the biggest guys in

wrestling in my opinion. And I think,

you know, he is crucial to seeing things, not turn around because I think they've had a far

better year than last year, for example, but the uptick that you can see with AEW, I think

centres around having crucial characters. And when you haven't got people like Will Osprey or

Swerve Strickland, the multitude of injuries that they've got, you need those stars that you can utilize, doing their best stuff, and he's had one of the best matches of the year, and it wasn't in AEW. So utilize him better, he is crucial. I love MJF. I'm not entirely sure it's a lesson that AW must learn from me, but with a gun to my head or just making a video, because obviously there is no firearm to my skull right now, I for one, and listen, I do pay for pay for pay-per-views. People think that I don't know. I take my money and put it down. But I, for one, could deal with a shorter pay-per-view length running time. For two reasons. Firstly,

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