HUGE Advice For Advertising Creatives | Keynote & Q&A With Young Creatives at Cannes

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 1 July 2018

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I think everyone should listen to this due to the advice for general social media it gives, but ESPECIALLY creatives young and old in advertising because we dive deep into the old, new and changing landscapes of the advertising world. We talk about working with more traditional superiors, why you need to be thinking in tweets instead of TV spots and a ton more - this was an all time one.

Apologies that some of the questions were cut out - this was in a large hall and we weren't able to capture every question.

Transcript

Click on a timestamp to play from that location

0:00.0	This is the Gary V. Audio Experience.
0:04.0	Because we're gonna be legends
0:07.0	From the game they're a treasure.
0:10.0	Morning.
0:12.0	Really nice to meet you guys.
0:14.0	I'd love to do as much Q&A as possible.
0:16.0	I'll pick it up from that point.
0:18.0	In 2009, on the back of a lot of success early in my life,
0:25.0	especially by investing in Facebook and Twitter,
0:28.0	it became very obvious to me that the world was about to go through a substantial change
0:35.0	and that this internet thing was far bigger than what I even thought as a kid
0:40.0	and that we were just in the beginning, not the end.
0:42.0	And I think sometimes especially for you guys, like, you know how timing is, right?
0:45.0	You think it's over.
0:46.0	Like, it's like a band you like.
0:48.0	You think it's over, but they didn't even start getting big,
0:50.0	even though you've been on for a year and a half.
0:52.0	That's kind of how I thought about the internet as a whole.
0:55.0	My father-in-law was Jim Kielts' right-hand marketing guy at Nabisco Craft in Gillette.
1:02.0	And so at family functions, barbecues, and random times,
1:05.0	I would hear them talk about big brands, and they were winning.
1:09.0	Like, they were considered like winning,
	...

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