Ed Rollins knows it all, has seen it all, and he's with us now.

Ed Rollins, how you doing?

Good, Mark. How are you?

I'm good.

One thing I do not know, Mark, I'm not an expert on the economy.

I'm an expert on what sometimes happens when the economy changes and alters,

and we're in the midst of that right now.

Okay, but one thing you know well is these billionaires who built empires, you've worked with a bunch of them.

One thing about these billionaires who build empires, they will go way out in a limb, they'll take

risks, they'll think big and they got the stomach for it, us mere mortals, we don't.

What do we do about that?

Well, interesting enough, the guy who has the most nerve is the president

this is the president's plan uh there's a lot of people who don't think it's going to work

because a lot of people think it hope it works uh and certainly i hope it works uh but he's rolled the

dice here and he's changed the dynamics dramatically in not just

this country, but the world. And what I do know a lot about is politics and communications. And what

you don't have yet is a consistent communications plan. You can't have the president saying one

thing at a press conference, which he has almost every day, and the Secretary of Commerce saying something totally conscious,

that three minutes later, or the Treasury Secretary saying,

oh, I don't know, you've got to basically have a consistent message,

and the President's going to drive the message that everybody else has to be on board.

Equally is important, I do know a lot about politics.

...