Super Bowl ads used to be a big TV buy. Now they're a luxury good. In 2010, a 30-second spot was just over $3 million. Now you're flirting with $7 to $8 million for the same 30 seconds. By the time you add production, talent, digital, a lot of products and brands are quietly putting 15 to $30 million what is on paper half a minute of attention.

It's interesting too because we talk about the psychology of kind of that competition, right?

This is the AI boom.com boom in previous years. But does it make sense? Does your message get lost in

the sauce? And so I wonder, would it be more strategic?

So the likelihood that you're going to make a gigantic meet forward by being in an event like the

Super Bowl is quite high. A larger holistic marketing program. If you're a company that's never done,

the markers are there. You're seemingly ready to play on the big stage. Do you use that

moment to say, get to know us, here's who we are? Or do you use that moment to do a needle

drop? Is that too much too soon? Or do you use it just for the recognition, the responsible

and the creative angle? Like, what do you do in that situation?

I've not been to Minnesota in probably 20 years.

Brangay's.

Welcome to Flagrant Howells, a Minnesota Timberwolves lifestyle podcast.

And indeed it is a flagrant Howells without Phil Mackey, taking a few well-deserved days off.

So it's Judd, it's Declan checking in with you.

And we are going to get to some juicy stuff late last night, Los Angeles, after the wolves beat the clippers.

But before we do that, Declan, tell me about the biggest wolves fan you know.

That'd be Heather at North Star Realty and wolvesrealtor.com.

As simple as it gets there, she's a diehard, a Timberwolves fan.

She's a season ticket holder.

And if you're looking for free Timberwolves tickets, you can go to Wolvesrealtor.com, register to win two free lower level tickets to an upcoming Wolves game. Plus, if you're looking to buying and selling your house, it's warming up out there, the spring market's here, and you either have no idea where to start when it comes to buying or selling your house, Heather can walk through the process. Plus, you can talk some hoops with her, too.

So if you're a Timberwolves fan, you're looking to buy or sell that house, Heather's the exact person to contact. So Flagrin Howell's audience, if you're in that market for a new home, or if you're looking for free Wolves tickets and both those things, Heather's the one to contact wolves realtor.com to learn more. So an interesting situation develops the clippers lose or the wolves beat the clippers,

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