Here's your Forbes Daily Briefing for Monday, September 30th.

Today on Forbes, How Is Yin Concord America?

Along the Ohio River, inside a clean, well-lit factory in Owensboro, Kentucky, dozens of

gleaming stainless steel machines manned by employees and hair nets and safety glasses,

churn out millions of tiny pillow-shaped white fabric

pouches filled with flavored pharmaceutical-grade nicotine powder. Every 15

seconds, 24 hours a day, five days a week, these automated machines fill a white plastic can the

size of a hockey puck with 15 pouches.

In a few days time, containers of the wildly in-demand

isin will appear in convenience stores, gas

stations, and bodegas across the United States.

And a few days after that, the shelves will be

reliably empty and retailers will be begging Philip Morris International,

also known as PMI, which owns Zinn's manufacturer Swedish Match, for more.

Elizabeth Leary, who has managed Rivers Edge Tobacco Outlet in Owensboro for a decade,

says she has never sold a nicotine product with such fervent accolades.

She explains that she's constantly out of stock,

despite being just a few miles from the factory.

She says, quote,

50% of my customers come here for Zinn.

I've never seen a product this popular.

By the end of 2024, Stamford, Connecticut-based PMI expects to sell as much as 580 million cans of ZIN,

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