How Zillow Failed at Flipping Homes
The Journal.
The Wall Street Journal
4.2 • 5.8K Ratings
🗓️ 9 November 2021
⏱️ 16 minutes
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| 0:00.0 | The housing market has been on a tear over the past year. |
| 0:08.4 | And one of the companies that's benefited from that is the real estate website Zillow. |
| 0:12.9 | Our colleague Will Parker has been writing about it. |
| 0:15.2 | Zillow was actually getting a lot of positive attention from people. |
| 0:18.8 | You know, during the pandemic, people were cooped up at home and they were on Zillow looking |
| 0:22.6 | for a bigger, better place they could be cooped up at home with maybe a pool in the backyard |
| 0:28.1 | and a screen in porch. |
| 0:29.8 | And how much time have you spent personally on Zillow in the past year? |
| 0:34.6 | Almost none. |
| 0:35.6 | I guess I know I don't have a lot of housing options as a journalist in Manhattan. |
| 0:41.1 | So... |
| 0:42.1 | Zillow is mostly known for being a place to just browse home listings and maybe get connected |
| 0:46.1 | with a broker. |
| 0:47.7 | But in the past few years, Zillow has expanded into actually buying and selling homes directly |
| 0:52.8 | and the company predicted that it could make a lot of money doing it. |
| 0:57.0 | But last week, Zillow announced it had a big problem with its new home buying business. |
| 1:01.4 | Zillow said it lost more than a half billion dollars buying and flipping houses. |
| 1:07.7 | It said it's closing its home buying business and cutting 25% of its workforce. |
| 1:12.2 | The stock was hammered down 25% and one day... |
| 1:14.9 | Zillow had sort of bet its future on being able to do this. |
| 1:18.4 | That this was the direction. |
| 1:19.6 | The real estate market was moving in and Zillow had to be a major player in it. |
... |
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