Hello and welcome to Business Daily from the BBC World Service. I'm Emma Simpson. Today, I'm in Northern Spain for a special programme from the headquarters of clothing retailer Zara. It has more than 1,700 stores globally selling clothes, shoes and jewellery to its fashion-conscious consumers. We've been granted rare access

to the teams creating the garments following the design process right through to the shop floor.

I'll also be speaking to the CEO of Zara's parent company Inditex, Oscar Garcia-Garthea

Maceras. We are continuously listening to our customers,

receiving a lot of data coming from what's performing world, what's not performing so well.

That's all coming up on today's Business Daily.

Zara is one of the most recognisable brands in the world.

I'm standing in a big building right at the heart of the business

for a rare glimpse behind the scenes at Zara HQ.

It feels more like some big technology campus than a retailer

with its sleek windows and gleaming white corridors.

I'm also glad I've got my trainers on as this site is vast.

Hello, I'm Medi. I'm a fashion designer for the studio department

and working for Z for during 11 years.

There are 350 designers here.

Medi's job is part of a team producing the key pieces of the season,

the clothes that kickstart the collection, which is always changing based on what shoppers

want.

Where does the mood come from?

Where is the inspiration?

This is very, I think there is no rules about that.

It's like very, very free.

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