How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 3 July 2024

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2771, we discuss Zapier's $575M monthly organic traffic from ranking alternative and competitor keywords. Despite a $5B valuation and $250-280M ARR, we stress optimizing for revenue over traffic and the importance of reputation and customer service. We note Google's AI overviews show fewer results, with less Reddit content and better performance from UGC and e-commerce content. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows (01:00) How Zapier got $575m worth of SEO traffic (11:21) AI Overview data that will blow your mind (15:06) Google AI Overviews showing less often, with less Reddit, data shows (17:42) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	So Zappir gets 575 million dollars worth of organic traffic so you can run their traffic through
0:04.8	H-R-S, M-R-R-S or you know Uber suggests whatever you want to use and so those of you that can't disagree, go ahead. Per month.
0:13.0	Per month.
0:14.0	Yeah.
0:15.0	So if you look at what they're ranking for over here,
0:18.0	you know, it says like 20 best Trello alternatives and competitors in 2024, 15 best Jura alternatives, top 10
0:26.2	service now competitors and alternatives, and they just have a lot of these permutations
0:30.0	right? So you can look at the keyword, the top keyword these pages are ranking for.
0:33.0	So chat, GPT alternative, Vizio alternative, Team Viewer,
0:36.2	Alternatives, Miro, Service Now Competitors.
0:38.8	The thing about Zappier, everyone should understand if you don't know who they are,
0:42.0	they basically help you
0:44.6	it's a no-code product that allows you to connect different software with each other
0:48.2	so for example if I have a lead that comes into my website through WordPress for example
0:52.3	it can push that lead into
0:53.8	hub spot it can also push it into slack without me needing to know how to code you can
0:58.2	easily set it all up there in there and they're adding a lot of cool AI features and so
1:01.9	they have you know all these integrations
1:04.2	with all these products over here.
1:05.3	And their strategy is just, okay, well,
1:07.5	if we integrate with all these products,
1:09.3	then let's just put in all these alternatives
	...

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