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Big Technology Podcast

How YouTube Shorts Picks Winners β€” With Todd Sherman

Big Technology Podcast

Alex Kantrowitz

Technology, Religion & Spirituality, Business News, Business, Religion, Science, Philosophy, Society & Culture, Entrepreneurship, Management, Marketing, Politics, News Commentary, Government, Investing, Tech News, Social Sciences, News

4.6 β€’ 395 Ratings

πŸ—“οΈ 9 November 2022

⏱️ 48 minutes

🧾️ Download transcript

Summary

Todd Sherman is the product lead for YouTube Shorts. He's also a former group product manager at Twitter and Snap. He joins Big Technology Podcast for a discussion about YouTube's plans for Shorts, how the product works, and how it plans to compete with TikTok. We start with a discussion about whether Twitter bringing back Vine could work. YouTube Shorts are now available on YouTube's TV app, which Sherman discusses as well.

Transcript

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0:00.0

Hey, I'm Michael Kovnet, host of The Next Big Idea Daily.

0:04.0

The show is a masterclass in better living from some of the smartest writers around.

0:09.0

Every morning, Monday through Friday, we'll serve up a quick 10-minute lesson on how to strengthen your relationships,

0:15.0

supercharge your creativity, boost your productivity, and more.

0:19.0

Follow the Next Big Idea Daily wherever you get your podcasts.

0:24.2

LinkedIn Presents.

0:45.9

Welcome to Big Technology Podcast, a show for cool-headed, nuanced conversation of the tech world and beyond.

0:49.3

There is a lot going on in the social media world in particular.

0:52.6

Obviously, Elon Musk is running amok inside Twitter.

0:55.4

Snapchat is still trying to find its way.

0:59.9

On the revenue side, though, its products doing well. And, of course, the most fascinating battle is probably between TikTok and YouTube and Instagram when it comes to these short form

1:04.5

videos that everybody seems to be interested in building into their product. Today, we have, like,

1:10.6

the perfect person to speak to all three of these product. Today, we have like the perfect person

1:11.4

to speak to all three of these issues. Todd Sherman is the director of product management

1:16.1

at YouTube. I'm going to introduce him or welcome to the show in just a moment, but first, just at

1:21.4

the top. If you're listening on an Apple podcast or Spotify and are interested in giving us a rating,

1:27.4

they really go a long way

1:28.6

in helping us get discovered. So five stars on either of those platforms would be particularly

1:33.7

helpful. I want to say thank you to everybody who's rated. And with that being said, Todd,

1:39.3

welcome to the show. Thanks so much. Really great to be here with you. Great to have you here. So you were the

1:46.3

product manager, director of product management at Twitter responsible for very interesting product

1:51.1

tweets. And, you know, tweets you would think are not really changed over time, but they did change.

...

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