How YouTube Helped Her Create & Live Her Dream Life (Ft. Cup of TJ) | S1 E16

Full-Time Influencer Podcast

Tina Lee

Education, Business, Entrepreneurship, Marketing, How To

5 • 673 Ratings

🗓️ 11 October 2021

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

YouTube has always been one of the best platforms for curating an engaged audience who really connect with you as a creator, and today we’re speaking to someone with years of experience creating long form videos. TJ from Cup of TJ shares her expert knowledge on growing your channel through searchable content and YouTube Shorts.

In the past 5 years, TJ from Cup of TJ has been a nomadic travel vlogger exploring Asia, an at-home cook bringing fun into the kitchen, a coach helping hundreds of creators grow their channels, AND a television actress, all thanks to the power of YouTube, and today she’s sharing with us her top tips for success on the platform.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-16

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Timestamps:

(1:28) - Taiwanese nomadic journey: quitting job, building audience

(6:46) - Starting YouTube and Instagram during first year of nomadism

(7:46) - Choosing YouTube over other platforms, passion for being on screen

(12:45) - Key viral video that changed the game

(28:26) - Food space profitability, message of sending the right information

(32:06) - Passion for coaching, creating videos, and acting

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

Transcript

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0:00.0	YouTube is a search engine. And so if your content can answer questions people are searching for, then your videos will get views.
0:07.9	Your videos will show up on the search pages. So your job as a creator is to figure out what are people asking and how can you answer them and be of value to them.
0:23.0	Welcome to the full-time influencer podcast.
0:25.6	I'm your host, Tina Lee, and I'll be sharing industry knowledge and social media tips
0:29.3	through weekly interviews with established creators and Q&A sessions.
0:33.2	Our goal is to help you decode social media, become a full-time influencer, and do what you love for a living.
0:39.2	Let's dive in.
0:43.8	Today we have a special guest, TJ, from Cup of TJ, the cutest travel and food show on YouTube with over 443,000 subscribers, which she amassed in the last, I believe,
0:57.6	four to five years. Welcome. Thank you so much for being here. Thank you for having me. I am so
1:04.1	honored. Always a good time chatting with Tina. Yes, TJ is a very good creator friend of mine, we frequently get together and chit chat about progress, about both of our programs and coaching and whatnot.
1:19.4	So I already know a lot about TJ, but I think today she will offer a lot of value through this chit chat that we're going to talk about.
1:28.9	So first of all, I just kind of want the audience to get to know you.
1:34.3	Tj is Taiwanese, but were you born in the U.S.?
1:38.1	I actually don't know this.
1:39.5	I was born in Taiwan.
1:40.9	I was born Taiwan.
1:42.2	I came to California when I was East Korea.
2:03.9	Okay. So you came here very early on. Really early. I know that you quit your job in 2016 to basically become nomadic, right? What were you doing before that? Yeah. I was actually, so I went to school, UC Davis, study political science.
2:07.0	A major did not do anything for me.
2:09.4	I didn't do anything with a major.
2:14.7	I started, I would say in my sophomore year of college, I started looking into a lot of like marketing business internships.
2:16.4	So even though my major was PolySai, all I did was marketing internships.
	...

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