Hey everyone, welcome back to the Gary V. Audio Experience.

Today's episode is an interview from a virtual event with Procter & Gamble alongside CEO of Logitech

Brackentero. Gary and Bracken discussed in front of a live audience how businesses can provide

consumer-centric solutions to this major transformation we're facing due to the COVID-19 pandemic

and digital disruption. We hope you enjoy.

This is the Gary V. Audio Experience.

I'm Raquel Zuzard and I am a board member of the New York chapter of the Procter & Gamble

P&G Alumni Network which is a nonprofit made up of 45,000 alumni all over the world

and Bracken's one of them too. We're here today to really talk about the state of digital

and in particular digital disruption. Our P&G Network for those of you are part of it awesome

if you know other former P&Gers who should be part of it please make them join because we have

a lot of fun events and Richard has some fun things lined up in the next few months. So today,

without further ado, I am excited and as founder also of Equity Project for All which is a branding

and social impact organization to present to you two digital masters. So I would call them

masters of digital disruption but more than that I would call them masters of being digital athletes.

Athletes who have been able to overcome a number of different obstacles in the landscape and

you know come up as winners. First I'd like to introduce you to my fellow P&G alum,

Bracken Darrell who is CEO of Logitech since 2013 and he has been responsible for the incredible

triple digit growth that the company has seen especially at a time where we are spending more

time in our homes working, studying and getting telehealth services has meant a big growth in his

business and now Bracken comes from a very amazing and very impressive 20 year career across

brand management and senior general management at Proctuin Gabel, Whirlpool and GE. He's an

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