meta_pixel
Tapesearch Logo
Log in
TED Talks Daily

How your brain responds to stories β€” and why they're crucial for leaders | Karen Eber

TED Talks Daily

TED

Creativity, Ted Podcast, Ted Talks Daily, Business, Design, Inspiration, Society & Culture, Science, Technology, Education, Tech Demo, Ted Talks, Ted, Entertainment, Tedtalks

4.1 β€’ 11.9K Ratings

πŸ—“οΈ 14 January 2021

⏱️ 15 minutes

🧾️ Download transcript

Summary

How do the world's best leaders and visionaries earn trust? They don't just present data -- they also tell great stories. Leadership consultant Karen Eber demystifies what makes for effective storytelling and explains how anyone can harness it to create empathy and inspire action.

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to TED Talks Daily. I'm your host, Elise Hu. Today's talk is about the power of storytelling.

0:11.2

Leadership consultant Karen Eber makes a convincing case that data doesn't change behavior. Our emotions do.

0:17.5

And the power of story can activate the feel-good, connective, emotional parts of our

0:22.9

brains that can really move people. Her TEDx-Purdue-U-talk is so helpful if you want to be

0:28.5

persuasive and tell stronger stories to make change.

0:34.7

Maria walked into the elevator at work.

0:41.1

She went to press the button when her phone fell out of her hand.

0:47.3

It bounced on the floor and went straight down,

0:49.7

that little opening between the elevator and the floor.

0:52.8

And she realized it wasn't just her phone.

0:57.9

It was a phone wallet that had her driver's license, her credit card, her whole life.

1:01.7

She went to the front desk to talk to Ray, the security guard.

1:04.1

Ray was really happy to see her.

1:09.2

Maria's one of the few people that actually stops and says hello to him each day.

1:12.6

In fact, she's one of these people that knows your birthday and your favorite food and your last vacation,

1:15.6

not because she's weird.

1:17.6

She just genuinely likes people and likes them to feel seen.

1:21.6

She tells Ray what happened, and he said it's going to cost

1:24.6

at least $500 to get her phone back,

1:26.6

and he goes to get a quote while she goes back to her desk.

1:31.1

20 minutes later, he calls her, and he says,

1:34.3

Maria, I was looking at the inspection certificate in the elevator.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from TED, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of TED and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright Β© Tapesearch 2025.