How You Can Get the World's Top Marketers to Share Their Secrets with You | Ep. #552

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 3 February 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #552, Eric and Neil explain how you can get the best marketing tactics from other marketers. Tune in to hear how you can learn the latest techniques and get ahead. Time-Stamped Show Notes: [00:27] Today’s Topic: How You Can Get the World's Top Marketers to Share Their Secrets with You [00:36] Once people start to share a tactic, it starts to get over-used. [01:00] So how do you learn about great tactics without becoming one of many using the same technique? [01:24] Neil thinks marketers like to party, spend money, and talk themselves up. [02:25] The creator of Growthhackers.com created the site because he wanted to have a community to share tips. [02:52] Marketers are going to try to outdo each other; by putting together a panel or roundtable, you will learn great techniques because they will all spill the beans just to impress each other. [03:36] You also want to share your tactics with others in order to get information back. [03:55] Neil likes to share tactics that work, but are kind of on their way out. [04:37] Sharing techniques that are new and on their way up, it will get spread around and overused. [05:07] The key is to be really careful who you share things with. [06:10] If you want marketers to share their secrets with you, your best bet is to go to conferences. [06:24] Conferences are where everyone wants to show off. [06:35] That’s it for today! [06:37] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. [06:42] Tweet at Eric @Ericosiu and let him know if you want them to curate/bundle their podcast content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue and I'm Neil Patel and today we are going to talk about how you can get
1:00.0	the world's top marketers to share their secrets with you.
1:03.8	So here's the thing with marketing.
1:05.3	Once people start to share a tactic, let's say
1:08.0	you read it on growth hackers.com or inbound.org
1:11.6	or you hear about it at a conference, it starts to get really saturated.
1:15.1	People start to repeat the same thing over and over.
1:17.0	Even from a sales perspective, when you look at the book Predictable Revenue by Aaron Ross,
1:22.2	everybody starts to use the same template afterwards
1:23.8	and things start to get really kind of overdone
	...

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