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Slack.com slash DHQ. Hi and welcome back. I'm so glad you are back with me this week. Okay,

so this was an interesting week. I got a call from a friend yesterday who was going through

a hard time with her business. I want to share it to you because it actually came up

twice this week. I was actually leading a workshop earlier in the week for a class and

this topic came up. When something comes up a few times in my week, I definitely feel

like I need to share with you. So, my friend had been fired. Listen, there's many ways

to be fired. You can get fired from a corporate job or you can have as an entrepreneur or business

owner, you can have a client fire you. So, when I was in the radio business, it would happen.

There's attrition. We call it attrition. There's a turnover, percentage of your business

that turns over whether it be monthly, quarterly or annually. You always need to look at those

percentages versus previous quarters years and find ways to tighten that number up.

Our goal is zero. We want everybody to be a raving fan. However, that is definitely not

always the way that it turns out. So, when I was in the radio business, I started out

as an account executive and I'll never forget the first time I lost a big client. It was

crushing. I took it completely personally. I was so devastated. I decided they hated

me and I did not handle it well. Fast forward to 20 years later, I was a chief revenue officer

of a media company. We had thousands of employees, thousands of clients and a percentage of our

...