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Marketing School - Digital Marketing and Online Marketing Tips

How You Can Compete with the Shady Marketers Without Breaking the Rules | Ep. #546

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 28 January 2018

⏱️ 8 minutes

🧾️ Download transcript

Summary

In episode #546, Eric and Neil talk about what shady marketers do and how you can succeed in spite of them. Tune in to hear how Eric and Neil earn good will with their marketing techniques.  Time-Stamped Show Notes:   [00:27] Today’s Topic: How You Can Compete with the Shady Marketers Without Breaking the Rules [01:05] Shady is: bending the rules, using unethical techniques, or avenues that aren’t on the up and up. [01:32] Facebook has always been big on skin care advertisers. Unfortunately, they offer free trials that aren’t actually free. [02:00] Blackhat SEO’ers would create link wheels, where they would take a web 2.0 properties and link them to each other. [02:34] Instead of making spammy articles, what if you linked all your guest posts together? [02:51] Thinking long term is key to your success, even when learning from shady techniques. [03:36] Yes, the shady marketers may be beating you right now, but they won’t be around forever. [03:53] Affiliate marketers will burn your brand if they have to, but that won’t work for them in the long term. [04:32] Neil does more of everything that will pan out in the long term and ignores the bad marketing techniques. He likes to create more good will around his brand. [05:18] The Skyscraper Technique is more or less what Neil is doing. [06:00] Don’t worry about what your competition is doing if they are shady! [06:25] That’s it for today! [06:27] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time.

0:51.6

Welcome to another episode of marketing school.

0:56.0

I'm Eric Sue and I'm Neil Patel and today we are going to talk about how you can compete with

1:01.0

shady marketers without breaking the rule.

1:04.0

So, Neil, what does it mean to you?

1:06.0

I'm curious, like, what is a shady marketer to you?

1:09.0

Yeah, so let me give you an example of SEO.

1:12.0

A lot of people hit me up be like,

1:13.0

Neil, I want to rank for this term, like auto insurance, and the problem I'm dealing with is everyone's using black hat techniques and they're buying links and they're doing all this shady stuff.

1:22.0

How do I compete with them? I don't want to do the same stuff that they are. It's not long term, but I want to like compete and they've been ranking for years and it's not fair. That's it. That's it. Like that's most the thing. What I look at a shady is pretty much

1:35.9

bending the rules that most companies or people wouldn't use or stuff that's unethical. Like

1:41.9

for example people may end up lying and then they end up

...

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