How You Can Build Your Online Business In 2025 (Works For Normal People) | The Dept. #94
The Dept. w/ Omar El-Takrori
Omar El-Takrori
4.9 • 820 Ratings
🗓️ 23 October 2025
⏱️ 50 minutes
🧾️ Download transcript
Summary
In this episode of The Dept. Omar breaks down the four pillars that every successful online business is built on. He simplifies what can feel complex. Lead generation, lead conversion, fulfillment, and retention, showing you how to identify where you’re stuck and what to fix next. From turning audiences into actual leads, to mastering conversion without desperation, to building fulfillment that keeps people coming back, this episode gives you a clear blueprint for scaling your business with confidence.
If you’ve ever felt overwhelmed trying to figure out why your business isn’t growing, this conversation will help you see exactly what’s missing and how to finally make business simple again.
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Transcript
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| 0:00.0 | Yo, yo, Omar Alticori here, and we're going to jump into this conversation that I know will bless you, but I wanted to personally invite you to Las Vegas for the 100th live recording of the department. |
| 0:14.3 | We are celebrating two years of an incredible run, and we have no plans on stopping stopping but we do want to celebrate this huge |
| 0:23.6 | milestone with you and so this is a live event in Las Vegas at the video department headquarters |
| 0:29.1 | and would love for you to be in the room all the information's in the show notes in the |
| 0:33.2 | description and it's going to be an awesome time we're going going to have some coffee. We're going to do a live |
| 0:39.3 | podcast, doing Q&A, inviting some guests, and then ultimately hanging out and we're going to feed you. |
| 0:45.7 | And it's going to be an awesome time. It's going to be on a Saturday in November. But want to see you there, |
| 0:50.3 | want to shake your hand, want to say thank you for being a part of the department fam. And so, |
| 0:56.1 | yeah, let's get into the episode. |
| 1:02.9 | If you desire to build an online business that is highly profitable and gives you so much time freedom, you found the right video. |
| 1:05.8 | This video is a video I wish I had before I got started. |
| 1:09.9 | It's taken years to uncover and unpack what I'm going |
| 1:13.7 | to break down and make very simple for you so that you can literally write this stuff down |
| 1:18.5 | and implement it so that you can get the results that you've been looking for. I found the |
| 1:24.5 | reason why you're probably stuck or the reason why you keep going in circles or the reason why people aren't buying is simply because it's not simple in your mind. |
| 1:33.6 | And so this conversation is going to break the barriers of obstacles and difficulty. |
| 1:39.2 | And it's going to make online business so simple, more simple than it ever has seen before so that you can actually |
| 1:45.9 | take action. Welcome to the department. I'm on Marlta Corey and I have with me my co-host, |
| 1:50.6 | art.m.p4. Let's go. Art is the man with the plan. And let's jump right into it. The first thing |
| 1:58.4 | you need to know is the structure of all businesses. |
| 2:01.6 | If you don't understand how business works, |
| 2:04.2 | don't be confused or if you don't understand how business works, |
... |
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