How You Can Build a 6-Figure Business in Under 90 Days with YouTube Ads | Ep. #535

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 17 January 2018

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #535, Eric and Neil discuss ways that YouTube ads can help you build a successful business. Tune in for their tips on how to create dynamic, long-form ad videos. Time-Stamped Show Notes: [00:27] Today’s Topic: How You Can Build a 6-Figure Business in Under 90 Days with YouTube Ads [00:35] Billy Gene is one of the most creative YouTube marketers as of late. [01:12] The first step to building a 6-figure business with YouTube, is to make video ads. [01:39] The Bold Agency is targeting the viewers of Gary Vee videos. [02:10] Alex Becker is funny and informative, which is helpful to drawing in customers. [02:45] You must sell something information-related. [03:06] Alex Becker sells marketing information software and has an elaborate funnel. [03:40] Have a clear demographic in mind when creating your business and ads. [03:57] Create an ad that tells a story, a benefit, and educates people in some way. An example of this is Alex Becker’s style for his ads. [05:14] Run a webinar! The easiest way to drive conversions is through webinars. You can use Webinar Jam or Ever Webinar. Aim to make it 60 minutes long, with 30 minutes of education before your sales pitch. [06:22] Don’t sell your product for more than $2000, because your conversions will tank. [06:55] Give discounts and special offers in order to drive sales. [07:12] Have a cut-off for the discount, which will create a sense of urgency and exclusivity. [07:45] Consider collaborations with other up-and-comers. [08:28] Eric once bet an entire company (Treehouse) on his YouTube advertising plan. [08:50] If you don’t know how to make a webinar, check out Russell Brunson’s Perfect Webinar Formula or even his book, Dotcom Secrets. [09:11] That’s all for today! [09:17] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we are going to talk about how you can build a six-figure business in under 90 days with YouTube ads. So here I'll start this off first. I've seen some I've seen some really creative stuff being done with YouTube but here's the thing like who's the most creative that you've seen I'll let you go first
1:14.6	Billy Jean you know like oh yeah yeah yeah where he does like what is that movie call like the the wolf on Wall Street
1:22.4	Yeah, there you go he's like beating himself and he's doing the wolf of Wall Street remake.
1:27.4	It's actually funny his videos convert so well right they must at least. How well do they convert convert I don't know his numbers but I've shown
1:34.4	him to people in Brazil and they're like oh my god this guy's amazing and they're signing up for his
1:38.7	stuff and his ads aren't even being shown internationally but yeah you know to kick things off as Eric's
1:44.1	and as Eric and I are getting to or alluding to the first step in trying to make a
1:50.0	six-figure business in YouTube is of course through video ads.
	...

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