How Working at Glossier and Sephora Equipped Diarrha N'Diaye-Mbaye for Beauty Domination
Gloss Angeles
Kirbie Johnson and Sara Tan
4.8 • 679 Ratings
🗓️ 27 August 2021
⏱️ 61 minutes
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Summary
You've no doubt seen Ami Colé all over your Instagram lately, and it's for good reason: the Senegalese-inspired, Harlem-born brand is absolutely gorgeous, from the packaging to the formulations. Sara previously sang its praises when she chose it as a recent #WOYF. So how did Ami Colé emerge successful in such a competitive landscape? Two words: Diarrha N'Diaye-Mbaye. We're chatting with the founder, CEO, and mastermind behind the brand that's winning over beauty lovers with three simple, yet luxe products: the Skin-Enhancing Tint, the Lip Treatment Oil, and the Light-Catching Highlighter. Tune in to hear Diarrha talk about her early years working as a Sephora cast member, what she learned about brand-building during her time at Glossier, and her epic Rihanna story.
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Transcript
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| 0:00.0 | I'm Kirby and I'm Sarah. |
| 0:04.8 | Welcome to Los Angeles. |
| 0:07.3 | Every week we break down the most important beauty news and launches, |
| 0:11.0 | interview your favorite beauty experts, influencers, and celebrity guests, |
| 0:15.7 | and review our favorite beauty products of the moment as your beauty editor BFFs from the beautiful and |
| 0:22.7 | great city of Los Angeles. Welcome glamgelinos. We hope you stay a while. |
| 0:29.9 | Cute. That's cute. We both always start dancing and there's no music. Yeah, no music, a little head bob, and then we look at each |
| 0:39.8 | other like, who is going to say what? That's just how excited we are about today's guest. |
| 0:47.6 | Today's guest is so good, such a good get. I'm so excited for y'all to hear this interview. |
| 0:54.0 | Yes, so today we have Jada Jai. Such a good get. I'm so excited for y'all to hear this interview. Yes. |
| 0:54.3 | So today we have Jada Jai, who is the brand founder and CEO of Ami Kalae. |
| 1:04.4 | You for sure have been seeing Ami Kaleh all over your Instagram. |
| 1:09.6 | And on every publication, if you still read publications, if that's |
| 1:15.0 | a thing that you still do, hopefully. I hope that people still read publications. So, you know, |
| 1:20.9 | everyone has covered her. I recently interviewed her for refinery, but if you are not familiar, |
| 1:27.1 | Jada is a first generation |
| 1:29.0 | Senegalese American. She is based in Harlem, New York. She founded Ami Kalae. It is inspired by |
| 1:35.3 | both her Senegalese background as well as her Harlem upbringing. She's worked in every job |
| 1:43.0 | in fashion and beauty. |
| 1:44.7 | She was in marketing, communications, and social for Rebecca Minkoff, Vibe Magazine, L'Oreal, |
| 1:52.0 | and Kirby did some in-depth reporting and found out that she also used to be a Sephora |
| 1:58.1 | cast member prior to all of this. So she is like a beauty girl through |
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