How Women Can Print Money & Close More Sales with Shelby Sapp

Earn Your Happy

Lori Harder

Entrepreneurship, Business

4.8 • 2.8K Ratings

🗓️ 25 February 2026

⏱️ 98 minutes

🔗️ Recording | iTunes | RSS

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Summary

Good news! You don’t have to wait for a "lucky break" or a better economy to find financial security. There is one specific skill that, once mastered, ensures you will never be broke a day in your life. In this episode, I’m joined by Shelby Sapp, sales expert and founder of She Sells Academy, to break down the mindset, language, and energy shifts that make the most powerful skill a woman can learn. We talk about the "Organized Psychopath" framework for handling rejection, the psychological shift required to move from being a victim of your environment to the driver of it, how learning to sell gives you control over your income, opportunities, and MORE. Get ready to rethink everything you thought you knew about sales! Check out our Sponsors: Northwest Registered Agent - Don’t wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you’re a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS 00:00 Why learning sales gives you lifelong financial security. 06:45 How do you create content consistently? 10:00 The data behind why women naturally outperform men in high-ticket environments. 13:15 Why traditional rapport building is actually wasting your time. 16:30 What are the ways to establish rapport? 19:30 What makes a good salesperson? 26:00 How to create a character that protects you from rejection. 33:15 Shelby’s story of choosing "the hard way" against family advice. 38:30 The ROI of getting into sales. 41:00 How to win an investor's heart by selling the experience, not the AI. 46:45 Are you a victim of your environment or the driver of it? 49:30 The mathematical formula to create urgency without being "sleazy." 56:00 How to find the one thing your client is willing to pay for. 01:03:45 How to overcome the 6 most common sales objections. 01:07:00 The A-A-A-R Framework to neutralize tension and close the deal. 01:14:30 The #1 way to kill your cash collection. 01:18:45 How to increase your worth based on your overhead and impact. 01:21:00 The only skill that guarantees you will never be broke again. 01:23:30 How to use your 5-to-9 to replace your 9-to-5. 01:28:45 The story of a single mom who went from $0 to buying investment properties in 30 days. 01:32:15 Why never addressing drama is the only way to win against the "haters." RESOURCES Join the She Sells Academy HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Shelby: @shelby.sapp

Transcript

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0:00.0	Sales is freedom and sales is control. When you teach a woman sales, she will never be broke again
0:08.5	for the rest of her life. There's always something to sell. You can sell yourself in a job interview.
0:14.5	You can sell any sort of product. You can sell your own stuff for your own business. And when you
0:19.0	have your internal security, not external security, that And when you have your internal security, not external security,
0:23.0	that is when you have true financial freedom and true security in your life.
0:35.2	Shelby, welcome to the podcast.
0:37.3	Thank you for having me. I'm literally so excited to dig into this topic. Like, we have an hour. But I can go a long time. Oh, I could go all day. You could go all day. I know. I watch your Instagram. I'm like, it's probably one of my favorite Instagrams, to be honest, because I'll tell you why.
0:55.5	Post a lot. So that's a compliment. No, I want to tell you why, though, because truly, anybody who is
1:01.6	in the social world right now should be taking notes because of your ability to capture things in the
1:06.8	moment. For sure. Because I really believe like that authenticity is what what people want.
1:12.8	They just want to know what the thought is. They don't want it to be edited. For sure. You're really
1:16.4	great at like, I had this thought. Yeah. I had this life lesson and you really look at life as lessons.
1:21.1	And I love that. Well, and it's like on the content side, everybody thinks that the best content is
1:26.5	filmed sitting down, reading a chat
1:28.3	to the T script. And people are just seeing through the BS of content right now. So I feel like,
1:34.5	you know when you have a good moment or a good thought in your head. And rather than just sitting,
1:39.1	you know, to have your camera out, your team and to read a script, like, just get out and film
1:43.9	it.
2:19.6	Because then it rolls better off the tongue and it's just more genuine that way. No. And it's easier in my opinion. I'm literally like, how can I get your notifications? Because I'm like, I think I can because I don't know if you want them. I pose like three times a day. It's not even about like watching all of the content. It's a reminder to turn my camera on and just start talking because I used to be super good at that. You had some content come up like a couple weeks ago and I was like, I'm just going to turn this on while I'm in my bathrobe in the morning and I did it three times and they did amazing. For sure. Yeah. Well, it's funny because I feel like we're stepping into the age of edutainment, which is we're kind of getting away from informational content only where it's like, these are the best
2:24.2	three tips to do blah, blah, blah.
2:25.8	It's like everybody can get any sort of information on chat GPT at any time.
2:31.5	So I feel like adding in your personality, even if it's not perfect, the way that you
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