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In the AI future to come, what happens to small businesses

who depend on web searches and online reviews?

From American Public Media, this is Marketplace Tech.

I'm Nivasafo.

Right now, you can ask AI chatbots to help you find a local restaurant or a good deal on something you're looking to purchase.

And then the AI will go out and find it, and soon maybe even make purchases for you.

Chatbots rely on online chatter, human-generated content from reviews to Reddit posts, to figure out the world

and what to recommend.

And as they evolve, small businesses are going to have to figure out how to get noticed

by AI algorithms.

Small businesses have a smaller online footprint, of course.

So we were wondering, how will they be able to get a chatbot's attention

in order to then get in front of customers? Anybody who says that they know how to optimize

for an answer on chat GPT is probably feeding you some, you know, kind of snake oil. That's Tsucharita

Kodali bringing in the reality check.

She's a retail and e-commerce analyst at Forrester Research.

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