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If you're a baby boomer, but have kids who are millennials.

If you're in business and you're wondering how do I market to the millennials.

If you're a millennial, you want to find out what you can do to straighten your life out at some level and not make the same mistakes the baby boomers did.

What we're talking about today is the millennial generation which is bigger than the baby boom generation.

I'm at the top of the baby boom which is 46-64 and millennials in 1980-2000.

What's coming into the pipeline right now is the millennials again in 1980-2000.

They're like the big anaconda that swallowed the pig.

It goes through the system and they disrupt the enhance, they boom, they make some people rich and make some people poor.

The millennial generation is unlike any other generation in many ways simply because when you think about this, when I went to school in college, we had a mainframe computer.

They took up a whole bloody room with air conditioning and all this and we had no idea, punch cards and all this.

That was me when I was 18 years old and today a millennial has a cell phone under hand with more power than that mainframe computer.

The amount of power that has gone up for millennial generations to use is not even exponential.

Once again, if you're a parent and you have a child that's a millennial or that you're a business person, you want to know how to market to the millennials because they are the future, the baby boomers are phasing out.

Or if you're a millennial and you want to figure out how do you maximize this advantage you have of technology that the generation is prior to you never had, this is your program for you.

My sweetheart is in Hilton head South Carolina. She'll be calling in and also we have in studio Greg Arthur who is our guy in charge of he's a millennial, but how do you how do you deal with millennials as a business.

And third, we have Jason Dorsey who is a guy that's carved out the niche as the expert on the generation of millennial research.

So he's going to be telling the old guys like myself, you know, what do they need to know. So can what do you want to say?

I'm so excited about this show and I'm so excited to talk to Jason and and to Greg, you know, people, especially if you're in business today, a lot of times people think that everybody's like them and they think like I do and they want what I want.

And the millennial, the Gen Y, they are not like the baby boomers and they are not like Gen X's and if you're a business and you've got to reach them, there's 79.8 million millennials out there. That's a huge market.

And I think that's kind of turned business on its head. So I'm very excited to learn, you know, what are the characteristics of Gen Y, the millennials and what how do you market to them? What do they want and what's different about them than the baby boomers and the Gen X.

I'm thrilled. I'm excited for our business. I'm excited to, I do say Robert for parents. I do know some parents who have millennials and they're like, what do I do with them? So it's going to be a fun show.

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