How Web3 Will Change Marketing Forever #1936

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 5 December 2021

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1936, we share how Web3 will change marketing forever and what this could mean for your business! With the growing tide around decentralization, the blockchain, and the many fruits of these systems, Web3 is poised to make a huge impact on the way we interact and do business online. To hear all about NFTs and smart contracts, and some quick ideas on how to use new ground for innovative marketing, join us today! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: How Web3 Will Change Marketing Forever. [00:25] Defining the different Web iterations and why Web3 is so important! [01:40] What decentralization will do to the control of data and user autonomy. [02:14] The value of moderation and why this may support existing centralized platforms. [02:43] NFTs and smart contracts; how incentives are changing currently. [04:13] Impacts on content creation, monetization, and online selling. [05:05] Raising the bar on quality as the supply of content increases. [05:22] Transparency and the availability of viewing past actions. [05:37] How Gary V leveraged the new possibilities of NFTs. [06:32] Go to https://marketingschool.io/live to apply for our next event! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro BitClout Gary V Naval Ravikant Chris Dickson Tim Ferriss Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right, guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use, Dreamhost.
0:42.2	So just go to Dreamhost or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:48.7	Today, we are going to talk about how Web3 will change marketing forever.
0:54.8	So first, let's, again, define what Web1, Web2, and Web3 are.
0:58.8	Web1, very simple.
1:00.0	It's when the internet first came out, it was a bunch of pages that were kind of all linking
1:03.4	to each other.
1:04.4	You could read stuff.
1:05.4	This is back when the Yahoo days, the Excite days, those were the, and a lot of stuff
1:09.8	was decentralized.
1:10.8	I used to use MIRC, which was kind of like the version of Discord before Discord became
1:14.4	a thing or Slack.
	...

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