It’s important to note that this lifestyle won’t be for everyone. For most people, at 8am they go their different ways, off to a different job, eat lunch with different friends and rejoin their partner come 6pm when it’s time for dinner. The idea of talking shop with their partner in bed can be a huge turn off. Keep work in its place and keep the loved ones as far away from it. It’s just never been the case with Alex and Mimi.

“If you don’t have a common vision, I’m not sure how you can do anything in life, never mind be in a relationship together” - Mimi [7:20]

The ikonns met while working in a bank, so their working relationship far extends their loving relationship. Luckily they’ve found that working together is not only easier but actually proves more productive.

Since starting their first business together, they’ve coincidentally both pulled in the same direction towards a shared goal, each taking on their own challenges with their own unique skills and both have thriving with different strengths. For Mimi she wouldn’t do so well, if she had fulfil an operations manager role, but for Alex, he can be passionate about making sure the business wheels are well greased. Yet Mimi loves to be creative and in front of the camera, often creating the vision and lens through which direction the business is seen. This is harmony for them.

I don’t need to do anything, I GET to do things, It’s a complete mindset shift. When you GET to do things you appreciate them more and your work comes from a different place” - Mimi [11:40]

Even though they both work so smoothly together, it’s also important to note, they both take responsibility for their own self growth and managing what they bring to the table. It’s important that they aren’t relying on their partners to get their own job done. Alex recalls how in the beginning he was working 2 jobs in the business, both his own role and being Mimi’s video editor. This caused friction after a while because he couldn’t focus on the tasks he was meant to be doing. This is a huge lesson to learn. Find your strengths and what you bring to the table, do that and get someone else to do the rest.

Another big takeaway we just shined the light on is transparency in relationships and in business. It was so important for Alex to communicate that the video work wasn’t his job, same when the couple chose to stop working from home and get an office elsewhere. Sometimes there’s distractions in business especially if you have a baby in the same room… So communication is key towards growth and navigating the inevitable business challenges.

Full show notes: https://www.ikonns.com/podcast/episode38