So I know, deep down in my heart, that Matthew McConaughey is not my friend.

Despite my lingering soft spot for his charming Texan accent, his role in my life amounts

to nothing more than pixels on a screen.

Still, but did little to ease the pang of betrayal I felt after spotting him in this commercial

for the software company, Salesforce, nursing a broken arm in the back room

of an overcrowded hospital.

Hey, doc.

Feed in stirrups, please.

Wait, why?

Because you're in W. GYN.

Breathe from your diaphragm, brother, and all.

Agent Force helps healthcare providers prevent medical mishaps.

It's what AI was meant to be.

It's going to be cold.

Notice his sweet, sweet Texan drawl just completely camouflaging the dystopian premise of that ad.

Apparently, in our dysfunctional hospital system in America, your odds of healing a broken bone now depend on the use of a new AI program.

Watching this, I couldn't help but conjure a word from deep within my psych that I hadn't

heard in literally eons. Sell out. In recent years, it feels like our pop culture landscape has

become so dominated by athletic wear brand deals and laxative pill endorsements that it's kind of

hard to remember an alternative. A-lister's now to treat art like a side hustle, and advertising is their main career.

For Matthew McGone, I guess it's not enough to earn millions by smoldering through the window of a Lincoln SUV,

or lounging around shirtless for Dolce and Gabana Cologne.

...