How We Sell Barstool & Keep the Lights On

Token CEO

Lemonada Media

Business, Management

4.2 • 4K Ratings

🗓️ 23 September 2021

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

Erika takes you behind the scenes of Barstool's Upfront, the biggest event of the year for advertisers to buy into our unmatched content. She'll chat with Chief Revenue Officer Deirdre Lester about huge new announcements and what money they hope to bring in to the company. Erika will also answer your questions, talk headlines (including the Wall Street Journal's bombshell reporting on Facebook) and explain how to deal with burnout. Headlines (00:01:23) Q&A (00:12:08) Barstool Upfront (00:21:02) Adulting (00:31:25)

You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/tokenceo

Transcript

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0:00.0	Hey, token CEO listeners, you can find every episode on Apple podcasts, Spotify, or YouTube.
0:06.9	Prime members can listen ad-free on Amazon Music.
0:11.1	I realize this week that we were the only people doing an in-person upfront,
0:17.1	which is either crazy or completely fitting for barstall sports.
0:21.4	Personally, I'm fairly convinced that you have nowhere else to go tonight and scores this next
0:26.0	store. All right, it is Thursday, September 23rd. This is episode 182 of the token CEO podcast.
0:36.9	We are presented by Sports Research. We've got a construction guy walking on the scaffolding
0:42.8	outside of my office. Big things happening here. So we are going to have a Thursday. Sports
0:48.8	Research wants you to know that you can still go to the beach. I would say people in New York City
0:54.5	are not going to the beach, but it doesn't matter if you're in sweater season or you're still in
0:59.4	beach season. You want to look your best, obviously. Sports Research can help you do that. They've got
1:04.4	sweet sweat. They've got waste trimmers. They've got collagen. My favorite are the vitamins in the
1:09.8	collagen. Obviously, I dump like a half of my coffee as collagen at this point. I'm hoping it helps
1:15.1	myself turn over faster. And I also just learn that collagen is protein. So if you want a little
1:21.6	bit more protein in your diet, you can just add some collagen to your routine. Go to sportsresearch.com,
1:26.8	add your favorite product to your basket, use code Erica to get 25% off your order at checkout.
1:32.8	That's sportsresearch.com promo code Erica. All right, here's what we're doing today. We have
1:38.5	headlines. We've got a special guest doing a few Facebook headlines with us. Per usual, we have
1:44.6	our Q&A. So lots of awesome questions from our listeners. We have the bar stool upfront, which
1:50.8	happened last night in New York City. And then we are talking about avoiding burnout in our
1:56.9	adulting segment. All right. So the first headline, big headline for us, the bar stool hockey cup.
2:02.1	We announced last night at our upfront that we are putting on our own women's hockey tournament.
	...

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